Tag Archives: Spotify

Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports

Spotify

Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports by Ray Schultz , May 25, 2023 Spotify, which claims its podcasting usage is exploding,  is creating AI tools that would give advertisers the ability to use artificially generated voices in podcasts. Bill Simmons, founder of The Ringer, which was acquired … Continue reading Spotify May Field An AI Tool Enabling Podcast Advertisers To Use Artificially Generated Voices: Reports →

Spotify now lets publishers automatically transform radio broadcasts into podcasts

Spotify

  By Laya Neelakandan April 13, 2023 Spotify announced on Thursday that it is releasing new technology to turn broadcasts into podcasts for any publisher with a Megaphone account, Spotify’s podcasting platform.   The new technology, coined as “broadcast-to-podcast” (B2P), will automatically create podcast episodes from broadcast content once set up in Megaphone, according to … Continue reading Spotify now lets publishers automatically transform radio broadcasts into podcasts →

How TikTok and Spotify could win through location-based marketing

Local Marketing Strategy

There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. Adam Dorfman on March 26, 2019 TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok … Continue reading How TikTok and Spotify could win through location-based marketing →

User-generated content: What your brand can learn from Spotify

Content Management Tools

Columnist Jason Warnock explains how you can take a page from Spotify’s powerful UGC-based campaigns and incorporate them into your brand’s marketing strategy. Jason Warnock on May 2, 2017   A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign … Continue reading User-generated content: What your brand can learn from Spotify →

Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic

Revenue Generation

Rohan AyyarSeptember 30, 2015 Let’s say you’re a small business that started out online with a simple WordPress website. Then you went on to build and establish a known brand in your niche. Now you’ve jumped a few steps ahead, monetized your site and made it fully transactional. The final piece of the puzzle is … Continue reading Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic →

Why Isn’t Spotify Part Of Your Digital Marketing Strategy?

Digital Marketing

Joao RomaoAugust 31, 2015 Allow me to open with a confession: until recently, I’d abandoned Spotify. My once beloved music streaming service had morphed into a slow-loading, ad-saturated, bug-ridden hydra. But, thank God, after a year of presiding over the most bloated and over-rated music streaming app in the business (in a very competitive market … Continue reading Why Isn’t Spotify Part Of Your Digital Marketing Strategy? →

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