By Elizabeth Grace Saunders March 06, 2023 Email can take up a massive amount of time. Americans spend about 172 minutes checking their personal emails, and around 149 minutes checking their work emails, per day on average. By reducing how long it takes you to write an email, you could open up hours … Continue reading 6 ways to spend less time writing emails
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend by Karlene Lukovitz @KLmarketdaily, February 3, 2023 Over-the-top (OTT) ad spending accounted for 14.8% of a total $23.3 billion in digital ad spending in the U.S. in Q3 2022, to social media’s 61% and display/video’s 24%, according to data from Sensor Tower’s … Continue reading P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023 by Laurie Sullivan @lauriesullivan, December 13, 2022 More marketers participating in a recent survey from NP Digital plan to increase rather than decrease advertising and marketing budgets in 2023. The study includes business-to-consumer (B2C) and business-to-business (B2B). Twenty-six percent of B2C marketers plan to … Continue reading Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI. Jason McNellis on December 12, 2022 Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. … Continue reading In this economy CMOs need to spend more on training, not tech
TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push by Wayne Friedman , December 9, 2022 Since the start of the TV season, TV network-based companies have increased on-air media time and paid-advertising spending by 8% to promote their own programming — to $2.19 billion in total media value, according … Continue reading TV Program Ad Spend, Promotion Up 8% Over 3 Months, ‘Yellowstone’ Gets Big Push
Ad Spend Forecasts Decrease by Todd Wasserman , December 8, 2022 As we gear up for 2023, the ad industry must reset expectations. GroupM and Mediabrands have both reduced their forecasts for ad spending in 2023. GroupM expects global ad spending to rise 5.9% next year. That’s down from the 6.4% GroupM estimated in June. … Continue reading Ad Spend Forecasts Decrease
Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
$34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates by Laurie Sullivan @lauriesullivan, November 25, 2022 Adobe Analytics expects the five days from Thanksgiving Day through Cyber Monday — known as Cyberweek — to generate $34.8 billion in online spend, up 2.8% year-over-year (YoY) in 2022, and represent 16.3% share of the holiday season from November through … Continue reading $34.8B Online Spend Thanksgiving Through Cyber Monday, Adobe Estimates
B2B digital advertising will soar 20.8% YoY, leading high-growth categories, IAB forecasts. Chris Wood on November 18, 2022 Media ad spend in 2023 will grow 5.9% overall, year-over-year, according to IAB’s ad budget outlook. IAB highlights several high-growth categories, led by B2B (up 20.8%), travel (20.6%), restaurants/beer/wine/liquor (17.1%) and financial services (11.1%). CTV is expected … Continue reading Ad spend projected to grow 5.9% in 2023
Search Ad Spend Contracts Among Big Agencies by Laurie Sullivan @lauriesullivan, November 9, 2022 The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds of a significant increase in retail search, according to data. The behavior of searching for a product … Continue reading Search Ad Spend Contracts Among Big Agencies
