Tag Archives: Sources

Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]

by Megan Tonzi November 28, 2015November 28, 2015 Are your reps improving their data and conversions? According to Dun & Bradstreet’s State of B2B Marketing Data 2015, 54% of the 223M+ data records that were analyzed did not include a phone number. Organizations that are lacking a complete and consistent view of their prospects run … Continue reading Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]

6 Sources To Consult Before Any MarTech Investment Decision

David CraneSeptember 17, 2015 Most marketing technologies these days have multiple applications. Two separate systems may provide completely complementary capabilities for one marketing organization while being entirely redundant for another. This is just one reason why thoroughly researching your marketing tech investments is so important. While there never seems to be enough time to perform an … Continue reading 6 Sources To Consult Before Any MarTech Investment Decision

What is the Difference Between Direct and Organic Search Traffic Sources?

Andrew MaceyJune 15, 2015 Understanding your website’s traffic is a fundamental step towards optimization.  When updating content, you must keep in mind who the audience will be and which offers will entice them.  Additionally, the quality of website visitors can change depending on their source.  For example, Paid Search traffic tends to be of higher … Continue reading What is the Difference Between Direct and Organic Search Traffic Sources?

Why You Need Paid Search Conversion Tracking For Online And Offline Sources

Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources

5 Brilliant Sources of Inspiration For Web Designers

  Jamin Andrews December 7, 2014 Being an artisan of web design can be incredibly satisfying. There’s nothing like crafting a site that seamlessly blends a bit of technical wizardry with a creative edge to produce something that powerfully engages the end user and enhances the way they browse online. The challenge with working in … Continue reading 5 Brilliant Sources of Inspiration For Web Designers