Personal Branding Blog — February 24, 2017 — February 24, 2017 You just started a new job. You are bursting at the seams. You want EVERYONE to know. But … Are you wondering: After starting a new job … How soon should you update your LinkedIn profile? Of course … You are excited. You really … Continue reading How Soon Should You Update Your LinkedIn Profile
by Lucas Miller July 28, 2016 Follow @EchelonCopyJuly 28, 2016 Social media is trending in the marketing world. Facebook, Twitter, Instagram and other popular platforms have quickly become a new frontier of sorts for digital marketing experts. The promise? Plenty of spacious, fertile ground for planting the seeds of brand identity through likes, hashtags and … Continue reading Why Email Marketing Isn’t Likely to Go Away Anytime Soon
Helen GeraghtyOctober 1, 2015 Earlier this week Google announced that they will be launching a new and exciting AdWords feature called Customer Match, which will allow advertisers to target their ads at specific people using their email addresses. What do we know so far? Customer Match is expected to be rolled out to all advertisers … Continue reading Google AdWords Will Soon Allow Ads to be Targeted Using Email Addresses
Move over, data scientists. Columnist Paul Ford explains why engagement science is set to redefine the way marketers do business. Paul Ford on August 14, 2015 There’s a new kind of job that’s emerging, blending the skillsets of a marketing expert with that of a data scientist. The “engagement scientist” is seen as an evolution … Continue reading Marketing Teams Will Soon Include “Engagement Scientists”
Joshua MarchJune 12, 2015 Among the huge news that Twitter CEO Dick Costolo is stepping down, Twitter also made another announcement: that, coming July, there will no longer be any character restrictions on Direct Messages. Although not as interesting for the general business press, this is actually pretty momentous for brands who use Twitter to solve … Continue reading Twitter DMs Will Soon Be As Long As You Need
Multiple data sources show how mobile is now central to consumer shopping. Greg Sterling on January 8, 2015 If nothing else holiday 2014 drove home the importance of mobile as a shopping tool. Mobile traffic numbers and even mobile e-commerce sales beat expectations, according to data from multiple sources. As one example, IBM reported … Continue reading Brands And Retailers: If You Don’t Get Mobile Right Soon, You’re Screwed
Is it time to go back to email for engagement? Before social media there was email. Email evolved from the early 1990′s to the early 2000′s. It was a great way to get people connected. People measured their engagement by the number of emails they received. Do you kind of remember that. It’s actually kind … Continue reading Email – Are You Serious? I Thought That Was Going Away Soon.
