Carolyn Hansen — June 27, 2017 — June 27, 2017 My mom hated modern art, but she was a good mom and dutifully went with me to look at some of my favorite pieces. As we stood in front of one of Jackson Pollock’s massive drip paintings, she complained that she didn’t see what was … Continue reading Quit Copying Everyone and Actually Make Something New
Bob Apollo — May 12, 2017 Follow @bobapollo— May 12, 2017 Complex B2B buying decisions are fundamentally exercises in change management and in an increasing number of cases even apparently well-qualified prospects, after carefully evaluating their options, are deciding to stick with the status quo and not change anything – at least for the moment. … Continue reading Competing Against “Do Nothing” And “Do Something Completely Different”
Howard J. Sewell — March 22, 2017 Follow @hjsewell— March 22, 2017 To be successful in driving engagement from business buyers, it’s not enough that marketing content simply be relevant to the individual reader. To be information of value, that same content needs to be useful, and at a very fundamental level it needs to … Continue reading Email 101: Tell Me Something I Don’t Already Know
by Laurie Petersen, Columnist, October 17, 2016 As SVP of consumer insights at Marchex, John Busby runs the research and analytics team. He connects phone sales to every media channel — search, display, etc. — in an effort to understand the mobile consumer’s path of purchase from online to offline. Busby maintains that football season … Continue reading Determining When There’s Something To Talk About
by Blake Harris June 28, 2016June 28, 2016 Who among us hasn’t heard the descriptor ”Kafkaesque” before? And who among us, at one time or another, hasn’t wondered exactly what that word means? Well, we needn’t wonder any more as the term is analyzed and beautifully explained in our PICK OF THE WEEK: a clever … Continue reading What Makes Something “Kafkaesque”? (Explainer Video)
By Alicia Thomas|2015-10-19T04:34:21+00:00October 21st, 2015|Content|0 Comments Copywriters are often asked to write blogs, eBooks and web content on subject areas we know next to nothing about. It’s then up to us to become experts on a topic very quickly… or at least sound enough like experts to create convincing copy! If at all possible, your … Continue reading How to Write About Something You Know Nothing About (& Sound Like a Pro)
Emily CretellaOctober 2, 2015 Stomach lurching. Tear welling. Fist slamming. You know what I’m talking about: that feeling you get when you make some stupid mistake that could cost you business. It happened to me this week. And I’m still kicking myself. “Hi Ms. Cretella. This is my fourth attempt to reach out to you, … Continue reading Don’t Let Something So Stupid Cost YOU Business
Brent PohlmanJuly 28, 2015 This week, a vendor asked me what my biggest concern was with respect to my marketing initiatives. After thinking about it for a couple of sentences, my answer was “Getting Noticed in a World of Noise”. The vendor thought for a second and said that is a strange answer. His response … Continue reading Get Noticed. Stand for Something.
Matthew SantosJune 23, 2015 “LEADS! LEADS! LEADS! GET ME MORE LEADS!” – said every CEO ever. To someone who’s only goal is to drive the company up and to the right, the amount of leads is likely the most important metric. Sorry to break it to you, but there are a lot more metrics that … Continue reading 6 KPI Metrics That Actually Mean Something to Your Boss
William YatesMay 20, 2015 Website visibility is critical to any online enterprise. It’s an absolute given, and this applies as much to local language export – e-export – websites as it does to any domiciled web presence you may have. Because, without that vital visibility any e-export website and associated marketing communications will almost certainly … Continue reading E-exporting: They’re Looking at Us. Is it SEO or Something We Said?
