Dmytro Spilka June 23, 2021 Whilst the general consensus about working from home is positive, because of the travel cost reduction, the reduced commute time and general flexibility of the working from home day, the loss of working within an empirical team of course doesn’t really exist anymore. Statistics show that in the Netherlands alone, … Continue reading How to Solve the Problem of Remote Collaboration in the Age of Working From Home
Steven Imke January 26, 2021 In business as in politics, people are too often looking for easy, short-term solutions to demonstrate action and therefore fail to solve the right problem resulting in making the real problem harder to solve in the long run. For example, Twitter and Facebook, seeking an easy-to-implement short-term solution, after some … Continue reading Why Businesses Fail to Solve the Right Problem
Mitul Makadia October 27, 2020 In the supply chain industry, rising customer expectations have given rise to larger product ranges, more complex logistics, and shamelessly fast lead times. All of this has led to soaring costs throughout the supply chain network. And minimizing the effect of these factors manually at each individual level is again … Continue reading 7 Ways Machine Learning Can Solve Supply Chain Challenges
Ali Faagba October 14, 2020 Understandably, the distribution channel of a product — from the manufacturer to the end-user — has a lot of intricacies and politics, prominent among which is the hot topic: slotting fees. The moral position of slotting fees has been a bone of contention among business scholars for decades — the … Continue reading Can E-commerce Solve the Problem of Slotting Fees?
Constantine Yurevich October 2, 2020 Urchin, later acquired by Google, invented an amazing way of measuring campaign performance by using last non-direct click attribution and first-party cookies. The solution was perfect—for earlier times: People used mostly one device. Smartphones were rare. Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. … Continue reading How Machine Learning Can Finally Solve “(direct)/(none)”
Susan Friesen September 1, 2020 Your Video Marketing Guide for Success I’ve established that a video marketing strategy is a must these days in earlier blog articles like this one. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost … Continue reading 9 Video Marketing Challenges & How to Solve Them
The company offers unique in-store digital merchandising at the point of sale. Greg Sterling on July 7, 2020 The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. … Continue reading Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem
Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Mike Parry — October 25, 2019 Electronic mail has come a long way since its humble, text-only roots. The modern medium is one rich in imagery, animation and – if you fancy it – interactivity. Until recently, interactive email could only be achieved by means of some CSS wizardy. While CSS was never actually intended … Continue reading 3 Interactive Email Problems (and How to Solve Them)
Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve
