Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle
Tag Archives: solve
3 Interactive Email Problems (and How to Solve Them)
Mike Parry — October 25, 2019 Electronic mail has come a long way since its humble, text-only roots. The modern medium is one rich in imagery, animation and – if you fancy it – interactivity. Until recently, interactive email could only be achieved by means of some CSS wizardy. While CSS was never actually intended … Continue reading 3 Interactive Email Problems (and How to Solve Them)
7 Business Pain-Points that a Brand-First Approach Could Solve
Orsolya Herbein — October 1, 2019 Branding is one of the most misunderstood concepts out there when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. What Is Branding? Some think their business brand … Continue reading 7 Business Pain-Points that a Brand-First Approach Could Solve
3 Tricks to Solve Your Most Common Facebook Ads Issues
Michelle Morgan — September 15, 2019 — September 15, 2019 Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their own set of best practices to follow. This allows for an incredible level of specificity. But to a … Continue reading 3 Tricks to Solve Your Most Common Facebook Ads Issues
How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment
Kristin Schepici — July 15, 2019 — July 15, 2019 After dealing with lingering disjointed legacy systems, an ecommerce practitioner’s next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations … Continue reading How to Leverage Real-Time Data to Solve For Shopping Cart Abandonment
7 Ways to Solve Your Team’s Time Management Problems
John Rampton — March 22, 2019 — March 22, 2019 Never underestimate the power of time management. Without it, you’ll miss deadlines, deliver sub-par work, gain a bad reputation, increase your stress levels, and fail to achieve a work-life balance. But, isn’t time management a personal responsibility? As a leader, you’re in charge of getting … Continue reading 7 Ways to Solve Your Team’s Time Management Problems
Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages
Lorraine Pavel — January 29, 2019 Follow @marketdigibook — January 29, 2019 “Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. … Continue reading Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
The startup is out with a network offering decentralized storage controlled by blockchain-based smart contracts that grant or block granular access. Barry Levine on May 21, 2018 One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be public to all of the participants in … Continue reading Lightstreams seeks to solve a blockchain vulnerability: It’s too public
How Gamification Can Help You Solve The HR Challenge
Paul Keijzer — April 13, 2018 Follow @Paul_Keijzer — April 13, 2018 mohamed_hassan / Pixabay Imagine a world where you won’t have to tell your employees that they are “under performing” or simply “meeting expectations” during a performance review meeting. Here lies an HR challenge that has left many employees disheartened. Instead, if you were … Continue reading How Gamification Can Help You Solve The HR Challenge
How To Solve Your Biggest Pipeline Management Problems
Dusti Arab — March 16, 2018 — March 16, 2018 PawinG / Pixabay Managing a pipeline is equal parts art and science, beginner’s mindset and your 10,000 hours of experience. But by the time you get to the point of managing a team, the problems that can come up in your organization’s pipeline get exacerbated … Continue reading How To Solve Your Biggest Pipeline Management Problems
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