By Margot Faraci “Just do it.” That’s what Nike’s new return-to-office mandate amounts to. The sportswear giant recently informed employees that beginning in January, they will be required to come into the company’s headquarters four days a week. The company said in a statement that there’s “power and energy that comes from working together … Continue reading There is a productivity crisis in the workplace. Here’s how to solve it—without terrifying workers
Marketers and data analysts have distinct roles, but increasingly they need to work together to overcome obstacles. Chris Wood on October 13, 2022 Marketers and data analysts see the world in very different ways. Because they are often working together on the same project, this can cause a lot of problems. However, the increasingly … Continue reading 4 common problems marketers and data analysts can solve together
Making time is mandatory whether you want to achieve great things or just knock the next must-do project off your list. Ryan Phelan on September 21, 2022 Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do … Continue reading How to make the time to solve marketing problems
How to Solve the Competition Problem in Digital Marketing Timothy Carter / 08 Jun 2022 There are possibly hundreds of digital marketing strategies for businesses to use, and most of them have significant potential to be profitable. Search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and other forms of online engagement … Continue reading How to Solve the Competition Problem in Digital Marketing
The 7 Problems You Need to Solve Before Offshoring Software Development (and How to Solve Them) Nate Nead / 29 Mar 2022 Software development in the United States introduces significant challenges. There’s currently a shortage of software developers, meaning there’s no guarantee you’ll be able to find a team with the skills necessary to … Continue reading The 7 Problems You Need to Solve Before Offshoring Software Development (and How to Solve Them)
IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions. Kim Davis on February 9, 2022 NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual … Continue reading Marketers look to adtech and agencies to solve the addressability problem
Beatriz Redondo Tejedor December 14, 2021 Forget holiday shopping; it’s supply chain issues that are making headlines. While email marketers will still mark those big dates in the holiday marketing calendar, the real winners will be the ones who take a more agile approach to the season. This year at Mailjet, we’re telling our clients … Continue reading How Email Helps Solve Holiday Shopping Supply Chain Issues
Daniel Burrus December 4, 2021 If you have read any of my past blogs, you know that in my Anticipatory Leader System, I teach a competency called the Skip It Principle. On the surface, something like problem skipping might seem like a hands-off approach to solving an issue that arises in your organization; however, it’s … Continue reading Unlock Your Real Business Problem – and Solve it – Sooner Using Anticipatory Leadership
Enable your marketing teams to be agile enough to react to real-time insights. Position2 on October 8, 2021 Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless … Continue reading The top 4 data issues campaign managers face and how to solve them
Callum Coard July 11, 2021 We take a look at some of the most common Smart Shopping problems, including low impressions, inconsistent traffic levels, poor-performing products, seasonal products underperforming at key moments, low conversions from remarketing ads, and Smart Shopping underperforming against your standard Shopping campaigns. Smart Shopping takes the campaign management headaches out of … Continue reading How to Solve Common Smart Shopping Problems
