Scott Barnett — December 5, 2016 Follow @scottabarnett— December 5, 2016 We were surprised to read recently that 56% of all local retailers haven’t claimed their Google My Business (GMB) page. This is the first thing a small business should do when setting up their online profile, and there are no shortage of Local SEO … Continue reading Local Businesses Want Local Solutions
If your grasp of your Facebook ads attribution is murky, you’re not alone. Columnist Brad O’Brien offers four solutions to help you get a solid understanding of its role in the customer journey. Brad O’Brien on September 15, 2016 Twin Design / Shutterstock.com So you’re advertising on Facebook and have a good handle on … Continue reading 4 solutions to dial in your Facebook attribution
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and Third Door Media CEO Chris Elwell suggests what this might mean — renewed focus on single-point solutions and on the bottom line. Chris Elwell on August 24, 2016 Two companies in the martech space … Continue reading Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
by Peter Kim Follow @PeterKimSaysAugust 5, 2016 A review of statistics about online payment behavior by CreditCards.com revealed that more consumers are shopping online with their credit cards, debit cards, and online payment gateways like PayPal. However, the results also showed a rise in prepaid cards, especially among younger consumers, ages 18 to 24, as … Continue reading The 9 Most Popular Payment Solutions For Businesses
by Laurie Sullivan @lauriesullivan, July 19, 2016 “I grew up with my mom muting the volume on the television,” Dan Davies, director of media sciences at the agency MullenLowe Mediahub, told attendees at MediaPost’s OMMA LA conference. “I consider that ad blocking.” Advertising agency executives finally realized that ad blocking is here to stay. Some are … Continue reading Ad Blocking Forces Creative Solutions From Advertisers
by Chitraparna Sinha July 18, 2016 Follow @chitraparnaJuly 18, 2016 One of my closest friends works in a multinational company. We were having a casual chat when she asked: “Since you’re closely associated with website development space and one of the recent projects assigned to me involves a website development task, I wanted to ask … Continue reading Why Website Builders are Better as ‘One-Stop’ Solutions
by Paul Keijzer June 15, 2016 Follow @Paul_KeijzerJune 15, 2016 As part of my series on how to become an incredibly successful HR leader, we have reached the point where it is all about how you translate and use your reputation, your skill and expertise, and your insight and foresight to develop innovative HR Solutions. … Continue reading 5 New Tricks to Developing Really Strong HR Solutions
by Alden Morse May 27, 2016May 27, 2016 If you’re a wholesale distributor or manufacturer with a B2B eCommerce channel, you probably already know you need to integrate your ERP with your eCommerce application in order to gain maximum efficiency in your order and fulfillment processes. But what you may not know is the best … Continue reading Challenges and Best Practices in Integrating ERP Solutions and eCommerce
by Nada Giuffrida May 16, 2016 Follow @NadaGiuffridaMay 16, 2016 Cloud ERP Solutions On paper, cloud ERP solutions are broadly similar to hosted ERP solutions in that, from the installation to the ongoing maintenance of the software, everything happens offsite. The crucial difference is that, rather than purchasing a license to use the ERP, you … Continue reading What Are the Benefits of Cloud ERP Solutions? [Infographic]
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 9, 2016 Aaron Levy, client strategy at Elite SEM, closed the MediaPost Search Insider Summit by talking about himself to demonstrate what type of search targeting persona not to use and the importance of getting beyond the keyword when it comes to targeting consumers through search. Despite … Continue reading Solving Cross-Advertising Challenges And Solutions To Get Beyond Keywords
