Tag Archives: Social

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Brian Basilico — July 6, 2018 Follow @bbasilico — July 6, 2018   Buddy Guy – The Dog     Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Part 3: What Is The … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story →

10 Things You Need for Successful Social Media Marketing

Amanda Clark — July 15, 2018 Follow @GrammarChicInc — July 15, 2018 Every business wants a robust presence on social media; indeed, it’s almost impossible to succeed without one. But social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Actually, it requires a comprehensive … Continue reading 10 Things You Need for Successful Social Media Marketing →

How to Find Out Which Social Media Platform Your Buyer Persona Engages With

Sofia Pompeo — July 13, 2018 — July 13, 2018 Developing buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can leverage your buyer persona by using social media. Every social media post that you publish is a chance to connect with a prospective … Continue reading How to Find Out Which Social Media Platform Your Buyer Persona Engages With →

Report: Social media sentiment not predictive of offline brand outcomes

Online and offline brand conversations occur in two vastly different ecosystems. Greg Sterling on July 13, 2018   The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However, new research from Engagement Labs finds online discussions and sentiment are not necessarily predictive of offline … Continue reading Report: Social media sentiment not predictive of offline brand outcomes →

What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website

Brian Basilico — June 19, 2018 Follow @bbasilico   paulbr75 / Pixabay   Part 1: What Is The Perfect Marketing Strategy For Your Business?  Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data   Part 3: What Is The Perfect Marketing Strategy For Your Business? … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website →

Finding The World Cup Influencers Through A Social Search Engine

Finding The World Cup Influencers Through A Social Search Engine by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2018 The FIFA World Cup final on Sunday between Croatia and France will be cheered on by Nike and a whole bunch of fans. For the first time, the American sportswear manufacturing company will supply the “kit,” which highlights … Continue reading Finding The World Cup Influencers Through A Social Search Engine →