Brian Basilico — July 12, 2018 Follow @bbasilico Part 1: What Is The Perfect Marketing Strategy For Your Business? Part 2: What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data Past vs New Customers We’re in this series called What Is The Perfect Marketing … Continue reading What Is The Perfect Marketing Strategy For Your Business? Part 3 – Targeting New Customers
Brian Basilico — May 31, 2018 Follow @bbasilico Part 1: What Is The Perfect Marketing Strategy For Your Business? (Written Monday, May 28th, 2018) – Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, … Continue reading What Is The Perfect Marketing Strategy For Your Business? – Part 2 – Mining Your Sales Data
Ibrahim Kareem — July 7, 2018 Follow @IbrahimOKareem — July 7, 2018 We’re currently living in a digital age where almost everything can be accessed with just an internet connection. With this in mind, it has become crucial for businesses big and small alike to have some sort of online presence. The internet is a … Continue reading A Beginner’s Guide to Building Your Social Media Presence
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018 Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?
Sahail Ashraf — July 3, 2018 — July 3, 2018 Here at Locowise we love having our finger on the pulse of the latest social media analytics. Tracking the trends via our benchmarking tools and allowing digital marketing agencies to automate their reporting process is a top priority for us. Yet, people who are not … Continue reading The Importance of Social Media Performance Tracking
Chris Duskin — June 30, 2018 — June 30, 2018 Free-Photos / Pixabay Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates” – who, in turn, refer the brands and products or services they sell to their friends and social … Continue reading How to Supercharge Your Social Referral Program [5-Part Checklist]
Kayla Sloan — June 29, 2018 — June 29, 2018 Time management is an eternal struggle for many people and especially those of us who work full-time and then some. We must be constantly vigilant of how we spend time or risk being overrun with work or chores at home. I know personally that I … Continue reading 9 Ways to Avoid Getting Sucked Into Social Media and Wasting Time
Midori Nediger — June 29, 2018 Follow @MNediger — June 29, 2018 The power of visuals for online marketing is undeniable. A 2016 survey of online marketers revealed that over 90% of marketers use visuals in over 50% of the articles they published. But everyone who has ever managed a social media account knows how … Continue reading 5 Do’s and Dont’s for Effective Social Media Images
Alice Oh — June 29, 2018 — June 29, 2018 Unless you’ve been hiding out in the dark ages, you know social media has become an integral part of our daily lives. Everything from the degree of personal information we share to the way we communicate with others has completely evolved. Whether this shift has … Continue reading 5 Social Media Trends You Need For A Killer Marketing Strategy
Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018 A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social
