Regardless of which platform you use, it’s important to target with purpose, define audiences strategically and develop impactful content. Andy Hardman on December 19, 2019 at 8:00 am Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands to adapt to the evolving landscape and develop targeted, platform-specific content. Consequently, … Continue reading Social media advertising woes: Where do brands fall short?
Tag Archives: Social
5 Social Media Dos and Don’ts
Karen Repoli — December 18, 2019 Follow @karenrepoli Do Craft A Plan Based On Your Business Objectives Before you even start social media marketing you need to craft a plan based on your business objectives. This is one thing many entrepreneurs fail to do. In their rush to jump on the social media bandwagon, they … Continue reading 5 Social Media Dos and Don’ts
Why Activating Employees On Social Media Isn’t As Scary As You Think
Todd Kunsman — December 17, 2019 Follow @OhSoFreshMusic As a stakeholder or leader in your company’s brand, you’ve likely experienced some level of stress about handing off part of your brand management to your employees. It’s easy to see why giving employees access to your brand on social would be scary – you never know … Continue reading Why Activating Employees On Social Media Isn’t As Scary As You Think
3 Ways to Ace Your 2020 Social Media Strategy
Darnelle O’Brien — December 13, 2019 Follow @thekissagency For most, the end of 2019 means Christmas parties, soaking up the sun and having a break. But for marketers, the end of any calendar year is crucial to review and in many cases reset your strategy for the year ahead. If 2019 taught us anything, it’s … Continue reading 3 Ways to Ace Your 2020 Social Media Strategy
How to be Successful on Social Media
Erika Montgomery — December 12, 2019 Follow @PublicityErika Most of today’s population has at least one social media account where they connect with friends and family as well as their favorite brands. In order to reach your audience in a direct and engaging manner, it is vital that your business uses social media to engage … Continue reading How to be Successful on Social Media
Why Your Brand Shouldn’t Post About Awareness Days On Social Media
Amanda Fountain — December 11, 2019 World Kindness Day. National Chocolate Chip Cookie Day. Cybersecurity Awareness Day. Memorial Day. Awareness days run the gamut from the absurd and fun to the somber and weighty. Often, I work with brands who want to incorporate awareness days into their social media content calendars believing it will connect … Continue reading Why Your Brand Shouldn’t Post About Awareness Days On Social Media
Social, Search and Stats – The 3 S’s to 2020 Business Growth
Dan Moyle — December 10, 2019 Follow @danmoyle Want to grow your business in 2020? Seems like a no-brainer, right? The question is: How do you grow a business? Since we’re a marketing and branding agency, we’ll concentrate our efforts there. You could also look at cost cutting, increasing efficiencies, hiring and other areas. … Continue reading Social, Search and Stats – The 3 S’s to 2020 Business Growth
Detoxifying Social Networking – Putting Gen Z at the Core Again
Yash Mehta — December 5, 2019 When was the last time you wrote a ‘status ’ on your Facebook wall? Ironically, the only time we get to see ourselves on the wall is through the platform’s memory’s feature, reminding us that true interactivity on Facebook is a thing of the past. The over 60 million … Continue reading Detoxifying Social Networking – Putting Gen Z at the Core Again
How to Create a Winning Social Media Strategy in 2020
Courtney Allbee — December 6, 2019 As soon as you think you’ve got this social media marketing thing down, something happens. It’s always changing. How are you supposed to keep up? For starters, let’s talk about what social media marketing will look like in the coming year. Then you can answer the question about how … Continue reading How to Create a Winning Social Media Strategy in 2020
How Long Should Videos Be: The Ideal Social Video Length for Every Platform
Ana Gotter — December 6, 2019 Follow @ana_gotter When you’re creating video content for social media, there are a ton of decisions to make. Which platform (or platforms) do you want to create the video for, and what audience are you targeting, and are you going to optimize it for search and accessibility? What style … Continue reading How Long Should Videos Be: The Ideal Social Video Length for Every Platform
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