Marlee Stein November 2, 2020 To say that 2020 has been eventful is a serious understatement. The year started off strong and promising, but quickly took a turn that no one could have predicted. A COVID-19 pandemic, instability within the economy, widespread protests against racial injustice and an “above normal” hurricane season are only *some … Continue reading A Global Pandemic: How to Adapt Your Social Media Strategy For Q4 of 2020
Jock Breitwieser October 28, 2020 LinkedIn is the most powerful platform for B2B social sellers. The vast network that LinkedIn provides allows you to identify and connect with decision-makers that fit your ideal client profile. On LinkedIn, there are more than 61 million senior-level influencers and 40 million people in decision-making positions. LinkedIn provides a … Continue reading Social Selling on LinkedIn: 9 Top Tools to Use in 2020
John Allen October 28, 2020 We’ve heard a lot in recent years about the importance of social media, and few would disagree that it’s radically changed the face of business. Whether you’re using social networking as a group chat for business or as a kind of online chat facility to help keep in touch with … Continue reading How to Perform a Successful Social Media Audit
Dwight Hill October 24, 2020 Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media. Worldwide, there are an estimated 3.6 billion people on social networks, and that number is expected to rise to 4.41 billion … Continue reading Here’s How Social Media for Business Support Services Can Work for You
Jock Breitwieser October 21, 2020 Facebook is a powerful platform with an immense following. By 2017, a quarter of the world’s population was using Facebook monthly. Big is probably an understatement. Facebook is better described as “colossal.” As a social seller, to ignore Facebook is to limit your potential severely. While LinkedIn might be the … Continue reading Social Selling on Facebook: Top 10 Tools to Use in 2020
John Lincoln October 19, 2020 So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along. In this guide, I’ll offer a beginner’s class on social media marketing. I’ll also show you how to get the jump on your competitors as we exit the pandemic. To … Continue reading Jumpstart Your Social Media Marketing for 2021
River Cartie October 19, 2020 Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays. The reason it’s a toss-up is because the look of social media profiles and posts are mostly controlled by the platform they’re … Continue reading How to Decorate Your Social Media for the Holidays
Chris Weissman October 14, 2020 When a brand finds itself on the wrong side of a hot-button social issue, its communications team tends to fly into crisis mode. The damage-control moves they make are familiar to anyone in the communications field: first it’s a public apology, then a large donation to a relevant nonprofit, followed … Continue reading A New Era of Corporate Social Responsibility
Subhankar Pattanayak October 13, 2020 “You can’t improve on it unless you measure it”. This holds for the social media effort of your organization. Social Media can be categorized into 3 types of media – Owned media, Earned media, and Paid media. Owned media is the one where the brand operates its media – social … Continue reading How to Leverage Social Media Metrics for Maximum Impact
Jock Breitwieser October 13, 2020 SEO and Social Media actions produce different outcomes. But they do have the same goal, and that is to drive website traffic and conversion. The thing is, they both have vacancies. Surprisingly, they simply fill-in what’s lacking on the other. Let’s find out how their differences allow them to address … Continue reading SEO vs. Social Media: The Differences Between Search and Social Traffic
