Rado KotorovMarch 9, 2015 Retailers have historically viewed their online and brick-and-mortar operations as two separate divisions. A key failure of this business model is that it results in competition—rather than cooperation—between the two entities for internal resources and customer revenue. As ecommerce continues its rapid growth trajectory it begs the question: does online signal … Continue reading A Vision for Social Retailing: Infuse Brick-and-Mortar Stores With the Vitality of Social Media
Tag Archives: Social
4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign
Scott LambertMarch 9, 2015 In previous articles, we have looked at the various elements of Inbound Marketing. Now that we’ve gone over the “what and why” and have started on the “how”, it’s time to delve deeper into the “how” and uncover another vital tool in your Inbound Marketing tool kit: social media. What Role … Continue reading 4 Ways Social Media Positively Impacts Your Inbound Marketing Campaign
Are You Assessing Your Social Media Environment?
Caitlin CulbertMarch 9, 2015 Everyone should conduct a social media assessment for their business. The importance of a social media assessment is that before you build a social media strategy that aligns to your business, you need to evaluate: Where you are. What is your current social environment like? What to do next. Understand what … Continue reading Are You Assessing Your Social Media Environment?
Who Wore It Best?: How to Accessorize Your Web Site with Social Media
Debi LewisMarch 9, 2015 You have an “About” page. You have a blog. You have a very nice slideshow with images of your products or your offices or some vague-looking nature scenes. If your web site were an awards show gown, it would be timeless high fashion: classic, clean, and always in style. But all … Continue reading Who Wore It Best?: How to Accessorize Your Web Site with Social Media
Need To Know About Paid Social Media Posts
Rachel ParkerMarch 9, 2015 Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with everybody and … Continue reading Need To Know About Paid Social Media Posts
Freelancer Tips: How To Use Social Media To Attract New Clients
Daniel GreenMarch 8, 2015 One of the interesting qualities of freelancing work is that you may never meet your clients in real life. Perhaps more than any other job market, freelancers rely heavily on their online image- an aggregate of their resume, portfolio and personality to set themselves apart and attract new clients who may … Continue reading Freelancer Tips: How To Use Social Media To Attract New Clients
Do Entrepreneurs Really Need Social Media?
Business.comMarch 8, 2015 A new year has begun. Chances are, you’ve probably got a slew of productivity goals in mind, and perhaps some of them are included on your list of resolutions. However, have you also factored in how much time in 2015 you’ll spend on social media? While some of this time might be … Continue reading Do Entrepreneurs Really Need Social Media?
6 Game-Changing Resources for Optimizing Your Entire Social Strategy
Cosette JarrettMarch 6, 2015 Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online marketing, experts in the social field haven’t been around long enough to create solid a formula for accomplishing goals and achieving scalable ROI. That being said, the need for solid social … Continue reading 6 Game-Changing Resources for Optimizing Your Entire Social Strategy
30 LinkedIn Social Selling Triggers
Gerry MoranMarch 7, 2015 The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing … Continue reading 30 LinkedIn Social Selling Triggers
Social Media Care: Customer Service Expedited
Jessica KornfeindMarch 7, 2015 If you’ve watched #Socialnomics2015, you’ve seen the stats: More people own a mobile device than a toothbrush. Mobile and social are merging. Facebook has a higher population than China. Access to social media is easier than ever. Social media isn’t the way of the future, is the way of now. Companies … Continue reading Social Media Care: Customer Service Expedited
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