Angela Hausman, PhDMarch 7, 2015 I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was horrified by the Tweet after spending years convincing clients they needed to use social media analytics to drive their marketing efforts and improve market performance. I immediately jumped to the post and, … Continue reading Are Social Media Analytics Lying to You?
Mari KaneMarch 6, 2015 Outside the email box, Social Media is considered the #1 way to promote your blog content to the world. In the most recent big-screen endorsement of social media, Emma Stone in Birdman describes it as, “An entire world out there where people fight to be relevant every single day.” And, it’s … Continue reading 8 Top Social Media Channels To Promote Your Blog
Steve HammMarch 6, 2015 “The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least, you’ll increase your brand visibility by posting on more sites. But there’s a limit to this, and in some instances, it might actually be better to concentrate your efforts. It … Continue reading Allocating Time and Resources in Social Media Marketing
Ryan ScottMarch 6, 2015 Q: What is disruptive innovation? A: Depends on who you ask. The blogosphere is so stuffed with discussion about disruptive innovation that there’s now a mobile app that replaces the overused word “disrupt” on every web page. In a Wall Street Journal piece, Mark W. Johnson refocuses the disrupt-ive … Continue reading Disrupting the Business for Social Responsibility
Larry KimMarch 6, 2015 The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he announced on Google+ earlier this week. Horowitz didn’t specifically mention Google+ in his post, but the writing is on the wall. Considering these two products make up much of … Continue reading Goodbye, Google+: Social Network Broken Into Streams and Photos Products
Alexandra De ClerckMarch 6, 2015 Social media is all about creating brand awareness and delivering your message to the right people. Companies are seeking brand ambassadors to spread their message across social media, but many companies forget that their most important and loyal brand ambassadors are their employees themselves. Especially companies targeting Millennials, people born … Continue reading Empower Employees To Become Social Media Ambassadors
WishpondMarch 5, 2015 In the year 2015, 66% of marketers agree that social media marketing is core to their business. And, nearly double the number of marketers categorize social as a primary revenue source compared to 2014. With these types of statistics I don’t need to explain any further the importance of social media in … Continue reading 5 Ways To Use The Biggest Social Media Platforms In A Way You’d Never Expect
Jose CapeloMarch 5, 2015 With the ongoing rise in social media usage and marketing on and through the platform, modern businesses are continually challenged to alter their strategies. Social media marketing (SMM) affects virtually all businesses in varying degrees regardless of their nature, size and scope. True enough, it is the experience of social media … Continue reading 4 Ways That Social Media Marketing Impacts Business
Katie CooperMarch 5, 2015 Crafting that killer post for a social media channel can leave even the most experienced marketer scratching his or her head. Factor in analytics and measuring the effectiveness of your efforts without a firm grasp of what your business gains from a “like”, and putting together a social strategy can seem … Continue reading Ace the Analytics with Top Social Media Metrics Worth Tracking
Kelly SmithMarch 5, 2015 If you think social media is mainly for entertainment, think twice. In 2015, an increasing number of recruiters will be using social networks for various recruitment-oriented purposes – and candidates will finally realize that their online profiles should add to their professional narratives and reflect their career goals. A recent survey … Continue reading 5 Predictions for Social Recruiting in 2015
