Anna GuerreroMay 4, 2015 Do you want double your social engagement and get your content shared like crazy? For small businesses and brands everywhere, posting multiple images on social media has been proven to have massive traction It seems simple right? But if it was so easy wouldn’t everybody do it? Like most good things, … Continue reading 10 Types of Visual Social Media Posts That Get Shared Like Crazy
Contributor Katy Keim explains how digital shaming is gradually blurring the lines of social customer service. Katy Keim on May 4, 2015 Fielding customer complaints has always been the role of a company’s customer care team. However, the pervasive rise in using social media to connect more directly and instantly with brands has fundamentally changed … Continue reading Brand Missteps In The Social Media Spotlight: The New Rules Of The “Shame Game”
Mandy EdwardsMay 2, 2015 The week is here! This week I am off to the Southern C Summit in Charleston. This is a gathering of some of the South’s brightest social media pros, business owners, techies and more! Of course, it 99% women, so you get who I’m talking about 🙂 I, for one, am … Continue reading Maximizing Social Media at Events
Chris HortonMay 2, 2015 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $ 15.3 billion, and now accounts for 11% of global digital ad spend. … Continue reading Is Social Advertising Subverting Social Media Marketing?
Paul KeijzerMay 2, 2015 Once upon a time there used to be a discussion around the topic of whether social media profiles would replace the traditional CV. And though most companies still ask for some form of a resume – whether one uploaded by the applicant or created through a job portal, your social profiles … Continue reading The Truth About Social Profiles and 3 Actions to Attract Recruiters
Christopher PennMay 1, 2015 Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers. Growth LinkedIn’s network continues to grow at … Continue reading State of Social 1Q15: LinkedIn Marketing Solutions Dips
Tom BuchheimMay 1, 2015 It was a regrettable tweet. It didn’t hit the mark. But more than anything, it should have never come to this. In quite possibly the highest-profile social media firing over an ill-advised tweet ever, the Houston Rockets quickly and publicly parted ways with the team’s long-time social media manager, Chad Shanks. … Continue reading Social Media Managers Are Not On An Island
After few public statements about the health and fate of Google+, the network takes to Twitter for some cross-channel marketing fun. Martin Beck on May 1, 2015 In all the chatter and headlines about the fate of Google+ — dead, not dead yet, feeling much better after pivoting — we haven’t heard much of anything … Continue reading Signs Of Social Life At Google+? Network Sends Out Its First Tweet
InklyoMay 3, 2015 New social media management tools can help you gain customer loyalty If you have ever tried digital marketing for your business, you have heard of social media marketing. This is a method of promoting your brand and products through social media sites, such as Facebook, Twitter, and Pinterest. You may have heard … Continue reading Top 7 Social Media Management Tools
Katie CooperMay 2, 2015 With so many social media management tools to choose from, it can get a bit overwhelming for a business to decide which tools are worth the money and will deliver highest returns in efficiency. Most of these platforms do a majority of the same things, but there are pros and cons … Continue reading Inside The Toolbox: 3 Social Media Management Tools Tested And Ranked
