Tom Whatley September 13, 2021 Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. … Continue reading Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness
Bridget Brown September 4, 2021 Photo credit: Deagreez, via Getty Images Pro Do I hate social media? No. Do I think small businesses need social media? Also no. That’s a wild perspective for a small business marketing specialist. It also seems hypocritical, because I use social media, and the vast majority of my clients use … Continue reading 1 Social Media Platform to Quit
DeJuan Wright August 31, 2021 As the owner of a startup, many things can probably seem overwhelming at times. From managing inventory, clients, accounting, staff, payroll, and a myriad of other things that can only be managed by you — the owner, or other top managers of the brand. However, one of the easiest things … Continue reading Social Media Branding Insights For Startups
Atul Jindal August 28, 2021 You have great skills. But the world needs to know about them for you to be able to monetize them. In an era where people are trying to sell anything, everything, in any way they can, you have to stand out to attract quality business. That’s why self-marketing and personal … Continue reading 7 Self-Marketing Tips With Social Media
Is There A Reliable Standard To Measure Social Media Engagement? by Joel Humowiecki , Tom Lillig , Matthew Stewart , August 25, 2021 The ultimate currency of the social media marketing industry is the engagement rate. It is the key metric that’s often highlighted in the sponsorship pitch, the influencer media kit or the campaign … Continue reading Is There A Reliable Standard To Measure Social Media Engagement?
Brian Shivraj August 26, 2021 Do you see the part social media plays in your life? The use of Facebook, Instagram, Twitter, and Snapchat has become an integral part of our lives, and there is no denying it. Did you know that more than 20% of the entire world’s population have their profiles on Facebook? … Continue reading 5 Steps to Developing Your Ideal Social Media Strategy
Wendy Marx August 25, 2021 If you’re on a job hunt as an experienced professional, social media could give the edge you need to impress recruiters. Let’s talk about how your social media and job search can work together to get better results for your career. First, let’s consider why experienced professionals should use social … Continue reading Social Media and Job Search: Succeeding as an Experienced Professional
Bob Hutchins August 24, 2021 Bias has a well-documented effect on reasoning. Bias can affect the processing of information and lead to beliefs that are incongruent with evidence and rational consideration. Bias is therefore expected to influence an individual’s susceptibility to misinformation online. For instance, if you absolutely (the bias) believe the earth is flat … Continue reading Does Personal Bias Make People Vulnerable to Misinformation on Social Media Platforms?
Syed Balkhi August 23, 2021 A smart company goes where the eyeballs are — and they’re on social media more than any other type of content platform. Blending your ecommerce platform with social media will help you catch your audience’s attention and turn them into customers. Here are some social media ecommerce statistics that will … Continue reading How to Integrate Social Media with Ecommerce (2021)
Dinesh Agarwal August 23, 2021 We live in a hyper-connected digital world that is driven by data. And with so much emphasis on social media marketing, businesses have to gather meaningful insights related to their audience to be sure that their marketing efforts aren’t going in vain. You might be putting in great energy to … Continue reading 11 Important KPIs to Track For Measuring Social Media Success
