Steven Imke August 20, 2021 I could not let the series based on Jim Collins’s book “Good to Great” pass without addressing a hole the author acknowledges related to what he defines as social sector organizations. Two key areas where a social sector enterprise breaks from the book’s ideas are related to the hedgehog concept … Continue reading Several Revealing Ways That Social Sector Organizations Are Unique
Tom Whatley August 19, 2021 Businesses looking to expand their reach online should consider setting up an employee advocacy program. Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. But, only 17% of businesses have implemented a formal, comprehensive policy. Allowing your employees to represent … Continue reading Employee Advocacy: Empowering Your Teams on Social Media
Pallavi Tyagi August 18, 2021 Social network marketing, simply put, is any marketing that takes place on social networks. Needless to say, this is a key tool in every entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who do not know about your brand. So, in a sense it is a … Continue reading Approaching Your Social Network Marketing Strategy the Right Way
Lyudmila Kovalenko August 14, 2021 According to Statista, nearly 4 billion people, over half of the global population, are engaged in some form of social media. Furthermore, approximately 40% of those internet users interact in social media for self-marketing and business purposes. Social media offers countless opportunities to present your activities or business initiatives to … Continue reading Self Marketing: How to Promote Yourself on Social Media
Sahail Ashraf August 13, 2021 How do you plan your social media content? Try the following blueprint to get the most out of the process. Planning your social media content isn’t difficult, but it does require work. In this post we are going to look at some ideas and tips that should help you get … Continue reading Planning Your Social Content: Hints and Tips
Gaurav Sharma August 13, 2021 Social media and AI both have emerged as great ways of marketing your business online. While social media provides you with a platform to potentially reach 4.2 billion people, AI has started to find applications in numerous marketing fields. Image via We Are Social And, when it comes to the … Continue reading How to Boost Your Social Media Campaigns Using AI
Naomi Schapiro August 13, 2021 Just about every company or business knows at this point how important social media marketing can be for promoting your services or products to your customers. But how can you utilize the social media “story” feature on the many platforms to market your business even more effectively? What Is A … Continue reading How to Use Social Media Stories to Market Your Business
Social media monitoring tells the story of consumer, competitive, and market intelligence over time. Understanding the capabilities of your social media tools is critical. Sponsored Content: NetBase Quid on August 11, 2021 Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users … Continue reading Top social media monitoring capabilities for brands
Lindsay Paramore August 8, 2021 With the growing momentum of people wanting to generally connect online, it’s no wonder that businesses spend about 15-25% of their advertising budget* on just social media. But organic social media marketing is just as important as paid efforts. Paid or organic, it’s not enough to just set up your … Continue reading Social Media Optimization: 60+ Tips & Tools for Every Platform
Arik Hanson August 5, 2021 What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social … Continue reading What Should Your Social Media Marketing Focus On: Customer Service or Content?
