May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.? While … Continue reading Social media is more important than you may realize
Teens are becoming more worried about the effects of social media More teens say social media is harmful, according to a new report from Pew. karissa bell Tue, Apr 22, 2025 Koren Shadmi for Engadget As lawmakers, regulators call for social media companies to do more to protect the mental health of … Continue reading Teens are becoming more worried about the effects of social media
Arkansas social media age verification law blocked by federal Judge The state passed the controversial law in 2023. karissa bell Tue, Apr 1, 2025 NurPhoto via Getty Images An Arkansas law requiring social media companies to verify the ages of their users has been struck down by a federal judge who ruled … Continue reading Arkansas social media age verification law blocked by federal Judge
Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide Geoff Bongard Feb 25, 2025 In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), … Continue reading Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide
March 10, 2025 The next phase of social impact BY Vishal Ghotge Corporate philanthropy and corporate social responsibility (CSR) teams face increasing pressure to maximize the effectiveness of their limited funds while addressing complex social and environmental challenges. To meet these demands, innovative strategies that combine campaigns, education, and deep stakeholder engagement are proving vital. By … Continue reading The next phase of social impact
If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back. Stephanie Trovato on February 21, 2025 You’ve spent hours crafting the perfect ad — strong creative, sharp copy, precise targeting. But instead of conversions, you’re seeing sky-high CPMs, low CTRs and a … Continue reading 3 reasons your paid social ads aren’t converting (and how to fix them)
January 29, 2025 How to drive social change in a polarized post-election era Business leaders should bridge the divide through collaboration. BY Ed Mitzen Recently, Donald Trump was once again inaugurated as President of the United States, and the start of what I anticipate will be a pivotal year for our nation. And while it’s increasingly … Continue reading How to drive social change in a polarized post-election era
January 23, 2025 If you think Big Oil is trying to manipulate you on social media—you’re right New research highlights companies’ ‘aligned and coordinated’ use of Twitter to deny climate change and delay solutions. BY Grist and Joseph Winters To the extent that X ever was the “public square” of the internet, it’s clearly no longer … Continue reading If you think Big Oil is trying to manipulate you on social media—you’re right
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year. Chris Wood on January 15, 2025 Social media platforms are portals to deep, meaningful engagement with customers. They are also the place where content creators and influencers cultivate passionate fan bases. For marketers looking to meet … Continue reading Social media and influencers: 2025 predictions
January 14, 2025 A new movement wants to protect social media from billionaires An initiative called Free Our Feeds, backed by the founder of Wikipedia, is raising money to protect the technology that powers Bluesky. BY Chris Morris Over the past few years, concerns about billionaires using media outlets they own to signal boost their own … Continue reading A new movement wants to protect social media from billionaires
