TikTok Shop showed social is now the storefront and creators are converting. Are you ready to close the sale? MarTechBot on August 25, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the … Continue reading What to expect from social commerce during the upcoming holiday shopping season
Tag Archives: Social
Klaviyo acquires Gatsby to improve social commerce insight
Social drives discovery, but data often gets lost. Klaviyo broke out the checkbook to help fill that gap. Mike Pastore on August 19, 2025 Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social media engagement into owned customer relationships. Consumers are increasingly starting their shopping journeys on … Continue reading Klaviyo acquires Gatsby to improve social commerce insight
Colombian gangs are using social media to recruit children, the U.N. warns
June 30, 2025 Colombian gangs are using social media to recruit children, the U.N. warns BY Eve Upton-Clark Colombian gangs are using social media to reach and recruit children, the United Nations has warned. Gangs and rebel groups are enticing children to enlist by posting videos on platforms like TikTok and Facebook that showcase the “perks” … Continue reading Colombian gangs are using social media to recruit children, the U.N. warns
Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Captiv8 will join the previously acquired Influential in the Publicis Groupe portfolio. Mike Pastore on May 21, 2025 Publicis Groupe announced Wednesday it acquired Captiv8, adding another influencer marketing platform to its portfolio. Publicis acquired Influential back in July 2024. As influencer marketing evolves from a cottage industry to a popular and ever-growing channel, … Continue reading Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
3 ways to get more from your paid social ad spend
Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. Stephanie Trovato on May 16, 2025 You burned through $ 5K on paid social, and all you got was a trickle of clicks and a mountain of regret. Sound familiar? You’re not alone. Many marketers are … Continue reading 3 ways to get more from your paid social ad spend
‘I’ll never get out of this hole’: Older Americans brace as DOE begins Social Security garnishments
May 15, 2025 ‘I’ll never get out of this hole’: Older Americans brace as DOE begins Social Security garnishments BY Associated Press Christine Farro has cut back on the presents she sends her grandchildren on their birthdays, and she’s put off taking two cats and a dog for their shots. All her clothes come from thrift … Continue reading ‘I’ll never get out of this hole’: Older Americans brace as DOE begins Social Security garnishments
Social media is more important than you may realize
May 06, 2025 Social media is more important than you may realize BY Keith Turco The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.? While … Continue reading Social media is more important than you may realize
Teens are becoming more worried about the effects of social media
Teens are becoming more worried about the effects of social media More teens say social media is harmful, according to a new report from Pew. karissa bell Tue, Apr 22, 2025 Koren Shadmi for Engadget As lawmakers, regulators call for social media companies to do more to protect the mental health of … Continue reading Teens are becoming more worried about the effects of social media
Arkansas social media age verification law blocked by federal Judge
Arkansas social media age verification law blocked by federal Judge The state passed the controversial law in 2023. karissa bell Tue, Apr 1, 2025 NurPhoto via Getty Images An Arkansas law requiring social media companies to verify the ages of their users has been struck down by a federal judge who ruled … Continue reading Arkansas social media age verification law blocked by federal Judge
Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide
Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide Geoff Bongard Feb 25, 2025 In the dynamic world of digital marketing, nurturing sales leads effectively is the cornerstone of success, especially when it comes to leads from sources such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), … Continue reading Nurturing Sales Leads using SEO, SEM, and Social Media Ads: A Comprehensive Guide
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