By Steven Eastlack July 20th, 2016 As marketers, we live and work in an environment of instant gratification, where the competition for attention is fierce. No matter where you look – Facebook, Twitter or Instagram – standing out isn’t easy. Growing your brand on social media demands patience. Increasing followers, page likes, and engagement doesn’t … Continue reading 7 Quick-Win Tactics For Social Media Success
by Denise Chan July 19, 2016 Follow @denisechan26July 19, 2016 Paid social can feel like a bit of a gimmick sometimes. How do you assign value to a paid social ad like a Snapchat Filter or a Twitter Ad that targets your audience through emojis? Your followers may have ‘liked’ it and it may have … Continue reading The 7 Paid Social Metrics You Should Be Tracking
Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries. Barry Levine on July 12, 2016 Social analytics firm Simply Measured is today releasing what it describes as “the first social measurement API designed for marketing teams.” Previously, co-founder and VP Adam Schoenfeld told me, … Continue reading Simply Measured offers “first social measurement API” for marketers
by Jeff Bullas July 17, 2016 July 17, 2016 It’s only been 10 years but it feels like a lifetime. Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked. Then I … Continue reading 95 Awesome Social Media Facts You Should Not Ignore
By Teena Thach July 15th, 2016 When it comes to driving traffic to your website, demand generation marketers have a number of tools available in their playbooks. Search engine optimization is an effective strategy, but it takes time to see the pay off in prospects. It can take months to see a return in terms … Continue reading Social Outreach: The Perfect Complement To Search Marketing
by Scott Barnett July 12, 2016 One of the more heavily discussed items at Facebook’s recent F8 conference was Facebook’s news feed. It appears that more publishers are taking to Facebook to share their stories and get more eyeballs. Of course, this provides both benefits as well as drawbacks to the local publisher. A very good … Continue reading Facebook’s News Feed – Why Your Posts Aren’t Being Seen
by Peter Kim July 13, 2016 Follow @PeterKimSaysJuly 13, 2016 When you look at the numbers, the extent to which social media has become an integral part of our lives is shocking. The average user spends 28% of their time online on social media, a figure that amounts to 1.72 hours per day. Keep in … Continue reading 5 Ways Entrepreneurs Can Increase Social Engagement
by Justin Wilson July 12, 2016 Follow @Jus_WilsonJuly 12, 2016 There are lots of reports which state that spend on social media advertising is increasing year and year and it is fast becoming to go-to advertising channel. It’s easy to see why: easy to set up, cost efficient and a good opportunity to get creative. … Continue reading Did My Social Media Advert Work?
by Brandon Leibowitz July 12, 2016 Follow @seooptimizersJuly 12, 2016 Are you one of those people that is trying to find quick success in driving more organic traffic to your website? Or are you looking for new, easy, and automated ways of getting an extra push with your current internet campaign? Maybe you’re neither and … Continue reading Common Black Hat SEO Methods – Buying Social Signals
by Jacquelyn German July 11, 2016July 11, 2016 When you own a small business, you’ve got a lot to think about, a lot to consider, and a LOT to do. One thing you may have overlooked or set aside? Social media. No, you don’t have to have a profile on every site ever created. You … Continue reading Which Social Networks are Right for My Business?
