by Jamie Chaffin July 26, 2016July 26, 2016 Today there are over 2.3 billion people active on social media. They’re sharing content and images, and employers are watching. Social platforms serve as an open book for companies who want to learn about your professional experience, any mutual connections, and to see if you will be … Continue reading Social Media Hazards That Blow Your Job Opportunities
by Emily Ahlbum July 26, 2016 Follow @emagineusaJuly 26, 2016 For most marketers, when you hear the word “optimization”, you’re most likely inclined to think of SEO and the technicalities that come with it. However, at its core, the idea behind optimization is really quite simple: It’s making the best of anything. It’s about taking … Continue reading How to Use Social Media Optimization for Higher Visibility
by Colleen McKenna July 26, 2016 Follow @Colleen_InteroJuly 26, 2016 Selling is easier and harder than ever. And while I am not a fan of the term “social selling,” and prefer “smart selling,” it’s on trend, at the moment. Someday it will just be “selling,” again. There are many definitions for social selling, including Hubspot’s: … Continue reading Are You Social Selling or Just Pretending?
ACSI has come out with a report on customer satisfaction across e-business. Tamar Weinberg on July 26, 2016 at 12:01 am ACSI, the American Customer Satisfaction Index, has released interesting findings regarding how social media, search engines and new websites have affected the overall perception of e-business. This year’s report culled data from nearly 70,000 … Continue reading ACSI report: customer satisfaction increases for e-business despite dips in social media
by Paul Morris July 25, 2016 Follow @SuperbDigitalJuly 25, 2016 Links are the connections between websites. Inbound links come to you from other sites and outbound links are what you create to link your site to others. Without links, search engines would be less effective at giving you the information you’re looking for and link … Continue reading What Are Links: Are Yours In a Fresh and Social Neighbourhood?
by Raja Walia July 25, 2016July 25, 2016 There are plenty of insights and data on the internet about social media and how social is increasing every company’s revenue goals by “1 trillion dollars,” or how the population is running to every social platform by the “gazillions.” We should all be on social as soon … Continue reading The Power of Social Media
by Sahail Ashraf July 24, 2016 Follow @TalcontentJuly 24, 2016 Social media reporting is a vital part of how your brand operates online. It helps when you are justifying spend to the boss, and showing value to clients. But with the incredible amount of value attached to social media, it is important that you know … Continue reading What Should I Include In My Social Media Monthly Report?
by Kristina Jaramillo July 23, 2016 Follow @GetLinkedInHelpJuly 23, 2016 I’ve read from many social media experts (including Jay Baer) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. But…. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even … Continue reading How Most Social Media Experts Are Wrong About LinkedIn
by Jacob Maslow July 22, 2016 Follow @jakemaslowJuly 22, 2016 A look at the term “social influencer” on Google Trends will show you an exponential increase in the interest surrounding the topic since the middle of 2015. With the rise of Instagram as a new billion dollars social force and the anointing of Twitter as … Continue reading The Rise of Social Influencers in Social Marketing
by Greetje den Holder July 22, 2016 Follow @GdenHolderJuly 22, 2016 It is easy to make mistakes. Sometimes, you are just not aware of offending anyone. Other times, you intentionally do something, but it backfires on you. As a person, you can receive many, many negative comments or threats if you make a mistake online. … Continue reading 14 Easy Things a Company Should NOT Do on Social Media
