Pamela Muldoon — April 7, 2017 Follow @pamelamuldoon— April 7, 2017 For years manufacturing firms grew simply by producing good quality, differentiated products. As a result, the sales function was fairly straightforward albeit passive: salespeople called on their clients on a regular basis and maintained solid relationships with them. If a quote was reasonable and … Continue reading Manufacturing: Buyers Are On Social Media, Are You?
Tag Archives: Social
How to Run a Successful Social Media Advertising Campaign
Emily Sidley — April 6, 2017 Follow @EmilySidleyPR— April 6, 2017 It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting regularly, not being too self-promotional, including … Continue reading How to Run a Successful Social Media Advertising Campaign
How to Use New Social Media Features for Customer Retention
Veronica Hunt — April 6, 2017 — April 6, 2017 Customers easily catch our frequently used tricks to engage them. For marketers, this means we have to change things up frequently to stay competitive and drive more purchases by regular customers. Social networks make this easy for us by releasing new features and technologies at … Continue reading How to Use New Social Media Features for Customer Retention
Using Social Media for Sales
Jeniece Primus — April 6, 2017 Follow @JeniecePrimus As a business owner, you may already know the marketing benefits of having a strong social media presence: iIt boosts brand visibility, helps with SEO efforts, and offers a multi-channel approach to creating an online presence. What you may not know is that you can effectively … Continue reading Using Social Media for Sales
3 Social Amplification Lessons From Intel
Alicia Esposito — April 5, 2017 — April 5, 2017 Every time I log into a social network (yes, I use basically all of them), I feel like Alice doing aerial somersaults down the rabbit hole. I’m mindlessly sifting through what seems like an endless supply of information. Before I know it, an hour of … Continue reading 3 Social Amplification Lessons From Intel
Social Media – Actions Speak Louder than Words
Brent Pohlman — April 5, 2017 Follow @brentpohlman— April 5, 2017 Social Media is turning into an Editorial Experience Is social media dead? I often wonder if posting on social is worth the effort. The truth is that most of the information on social is not worth the effort to read or comment on. It … Continue reading Social Media – Actions Speak Louder than Words
7 Social Media Marketing Tactics That Work
Caitlin Johnson — April 4, 2017 — April 4, 2017 Over 50 million businesses use Facebook Business Pages, and 2 million of those businesses also benefit from using Facebook as their main advertising platform. Many of them have successfully found new ways to use Facebook and other platforms as a tool for customer service or … Continue reading 7 Social Media Marketing Tactics That Work
Is Social Selling the Future of eCommerce?
Emily Lordahl — April 4, 2017 — April 4, 2017 Social media has long been the go-to catalog for ecommerce products. Shoppers “unbox” items on YouTube, pin styles on Pinterest, post fashion photos on Instagram, and share finds with friends on Facebook. But could it soon become the place to actually buy those items? The … Continue reading Is Social Selling the Future of eCommerce?
Make the Most of the Holidays on Social Media
Catherine Hayden — April 3, 2017 — April 3, 2017 From important events like Women’s Day to silly ‘hashtag holidays’, there’s an occasion for just about everything on social media. While they’re not on traditional calendars, hashtag holidays are taken seriously online. Some create awareness around social and environmental issues, while others are just an … Continue reading Make the Most of the Holidays on Social Media
The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner
Brett Loney — March 31, 2017 — March 31, 2017 So, you’re in the market for a Facebook Marketing Partner (FMP). Maybe your search campaigns are bringing in major clicks, and your social’s not too shabby, either. Now, you’d like to coordinate your search and social efforts, to streamline workflows and standardize your data sets … Continue reading The Best of Search and Social: 10 Questions to Ask a Potential Facebook Marketing Partner
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