Brian Appleton — February 2, 2018 Follow @BArailrunner — February 2, 2018 15 years ago, the term social influencers wasn’t even on most people’s marketing radar. Social media was just a baby in 2003. The only sites worth mentioning were Myspace and LinkedIn until they were joined by Facebook in 2004. How things have changed. … Continue reading Do You Need to Use Social Influencers in Your Marketing Strategy?
If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update. Rachel Lindteigen on February 2, 2018 If you’re like many marketers, you’ve heard about the update to the Facebook algorithm and the … Continue reading Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know
By Vikas Agrawa January 31st, 2018 As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the use of visual content in their social media marketing, … Continue reading How to Use Visual Storytelling to Improve Your Social Marketing
By Rohan Ayyar January 30th, 2018 Over the past decade, social media has become the domain where much of the world’s buzz takes place. By 2021, the number of users across the globe is expected to surpass the 3 billion mark. In addition to all the people talking, sharing, liking, and posting all over the place, … Continue reading Reading Your Audience: How to Incorporate Psychology into Social Media Marketing
Ivan Ivanov — January 29, 2018 — January 29, 2018 Unlike other similar marketing documentation, a social media report isn’t strictly defined with a clear-cut structure. Even though you might be able to find different templates online, creating a paper to outline the data of a networking profile is not an easy task. Almost every … Continue reading How A Social Media Report Can Help Bring You More Clients
Arik Hanson — January 25, 2018 — January 25, 2018 Earlier this week, the Twin Cities experienced the biggest winter storm we’ve seen in five years. 10+ inches of snow fell in many parts of the cities, crippling roadways and commuters. As a result, Minneapolis Public Schools and St. Paul Public Schools canceled school for … Continue reading When Did Social Media Marketing Become “Un-Social”?
By Ivan Kreimer January 26th, 2018 Are you looking to boost your social media presence? Do you want to do it in a simple, cost-efficient manner? Then you need to take a look at Facebook Live video. With over 100 million hours of daily video watch time, Facebook Live is rated as the most impactful video … Continue reading 5 Ways to Grow Your Social Media Presence with Facebook Live Video
Jimmy Rodela — January 25, 2018 Follow @dbjim21 — January 25, 2018 Social media has become much more visual over the years, and it should come as no surprise that photos have taken center stage. For businesses, that means they need to be able to come up with photos that look good, stand out, and … Continue reading 3 Ways to Come Up with Better Photos for Social Media
Todd Kunsman — January 24, 2018 Follow @OhSoFreshMusic — January 24, 2018 At this point, almost every business understands the value social media brings to their business. Whether it is brand visibility, web traffic, or lead generation, social is typically a main strategy that is included in marketing and sales. With the growth and importance … Continue reading How to Get Employees Comfortable Contributing to Social Media Marketing
Google Search Visibility Of Social Falls, Video Rises by Laurie Sullivan @lauriesullivan, January 22, 2018 U.S. social media sites fared poorly in visibility on Google’s search engine in 2017, but YouTube and a few other video sites performed more favorably, which resulted in higher visibility. The top three sites — all social media — experienced … Continue reading Google Search Visibility Of Social Falls, Video Rises
