Tag Archives: Soapbox

Does COVID-19 change everything?

Business was already moving at lightning speed but what you do in the coming months will likely define your future. Marc Sirkin on March 23, 2020 If you thought we lived in a chaotic, endlessly shifting world before coronavirus, brace yourself. You may want to hide. Every fiber in my being wants to lay down … Continue reading Does COVID-19 change everything? →

Gratitude is essential right now

Business Skills

Digital marketers are a tight community of people who know how to solve problems and help each other. We can get through this together. Amanda Milligan on March 18, 2020 I didn’t always buy into gratitude practice. I thought it was naive and corny — akin to the “Live Love Laugh” signs you see at … Continue reading Gratitude is essential right now →

Brand authority is the most underrated marketing goal

Branding Lessons

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Amanda Milligan on March 2, 2020 Everyone understands the value of increased organic traffic or a higher rate of conversions. That’s because these metrics are closest to the money. But some top-of-the-funnel rewards for … Continue reading Brand authority is the most underrated marketing goal →

What if I told you PDF’s biggest moment is yet to come?

Marketing Trends

Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format. Yonatan Snir on March 2, 2020 This year the PDF celebrates 27 years of digital circulation, making it a digital relic. But looking at the traditional benefits in light of newer innovations, the PDF still offers an … Continue reading What if I told you PDF’s biggest moment is yet to come? →

Hyper-personalization is a value exchange for millennials

Millennials

Brands must deeply understand how their actions can build – or destroy – trust among their customers. Greg Heist on February 21, 2020 at 8:05 am Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In … Continue reading Hyper-personalization is a value exchange for millennials →

The 80/20 rule is a fallacy, customer-driven product innovation drives revenue

Marketing Guide

The small business SaaS sector is long overdue for a growth model that focuses on what its customers actually need. Bill Dinan on February 18, 2020 As many companies focus on improving customer retention and churn rates in response to private equity valuation demands, the issue of churn, in particular, has become front and center … Continue reading The 80/20 rule is a fallacy, customer-driven product innovation drives revenue →

Acquisition is great, but retention is better

Marketing Guide

Increasing repeat visitors is far more cost-effective and easier than acquiring new ones. Josh Wetzel on February 14, 2020 The best strategy is not how do we gain more traffic that lands on our site one time but rather, how do we build more engaged relationships with the users who are already there. Increasing … Continue reading Acquisition is great, but retention is better →

Soapbox: Are ad blockers breaking the foundations of digital marketing?

Digital Marketing

Now is the time to start rethinking what’s next for website analytics. Alex Vale on February 11, 2020 I work for a B2B SaaS product and one of my tasks is to produce a monthly analytics report that breaks down our lead conversion rates. I track the conversion rate of website lands > demo requests … Continue reading Soapbox: Are ad blockers breaking the foundations of digital marketing? →

Soapbox: AI will help marketers focus on being human again

Artificial Intelligence

By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers. Nathan Binford on January 15, 2020 at 3:53 pm The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some … Continue reading Soapbox: AI will help marketers focus on being human again →

Soapbox: Here’s why B2B should get better at episodic storytelling

B2B Engagement

It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling →