Tag Archives: Smart

You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers

Ad Campaigns

by Larry Kim December 15, 2015December 15, 2015 AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of … Continue reading You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers →

3 Smart Ways to Make Your Emails Stand Out This Thanksgiving

Holiday Season

by Megan Smith November 14, 2015November 14, 2015 Are You Ready for the Thanksgiving Rush? Black Friday and Cyber Monday rule November, but Thanksgiving is becoming a shopping powerhouse by itself. Last year on Thanksgiving Day, online sales were up 14.3 percent over 2013, according to IBM Digital Analytics. These 3 strategies can help you … Continue reading 3 Smart Ways to Make Your Emails Stand Out This Thanksgiving →

Send More Effective Messages: Five Rules for Smart Multivariate Testing

Email Marketing

Todd GrennanOctober 25, 2015 A campaign that doesn’t resonate with your customers is more than just a lost opportunity – it’s a problem. Too many irrelevant messages can lead to messaging opt-outs, uninstalls and just general bad feelings among your customers. Thankfully, there’s a simple way to improve the effectiveness of your messaging campaigns: multivariate … Continue reading Send More Effective Messages: Five Rules for Smart Multivariate Testing →

5 Ways the Smart SEM Manager Prepares for the Holidays

Social Media Utilization

Dionte PoundsOctober 6, 2015 Businesses kick their marketing efforts into high gear during the holiday season – which is technically from Thanksgiving until the New Year, even though I’ve seen people hanging Christmas lights from their windows before others start carving pumpkins. Many times, businesses depend on strong sales during the holidays to take them … Continue reading 5 Ways the Smart SEM Manager Prepares for the Holidays →

The Smart Entrepreneur: How a Website Is Used to Achieve Corporate Goals and Objectives

Entrepreneurship

Olatunde AdedejiSeptember 21, 2015 I have had the privilege to interact with some of our clients who have reached the “I want a website phase” in their business. Nobody even sold them the idea. It has dawned on them that having a website and tools to measure website success is business imperative. Business goals are … Continue reading The Smart Entrepreneur: How a Website Is Used to Achieve Corporate Goals and Objectives →

3 Simple Ways To Look Smart In Front Of Your Marketing Director

Marketing Strategy

By Christine Bellefontaine|2015-08-17T08:58:07+00:00August 17th, 2015|Marketing|0 Comments Standing out from the crowd takes more than executing programs on time and on budget. Marketing needs to do more with less. More leads, more brand awareness. But with smaller budgets and fewer people.  Proving your value to the department, and to the brand takes innovation and insight. Just … Continue reading 3 Simple Ways To Look Smart In Front Of Your Marketing Director →

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