Matt Brennan — March 12, 2018 Follow @MattLBrennan — March 12, 2018 Free-Photos / Pixabay For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this … Continue reading How to Write Small Business Marketing Copy that Makes Customers Buy
Krista Basham — March 5, 2018 — March 5, 2018 edar / Pixabay If your small business has not yet optimized the mobile user experience for your site, the time has come. Mobile-friendly sites are no longer an option, but a necessity whose need is continuing to grow. Currently, mobile usage accounts for 71% of … Continue reading 5 Tips to Optimizing Your Small Business Mobile Site
Tracy Vides — March 5, 2018 Follow @tracyvides — March 5, 2018 Let’s say you’re a small business that just opened up shop recently. More than likely, your budget is a little tight. You might also have a myriad of jobs that need to be done and a very limited amount of manpower (or womanpower). … Continue reading Getting a Realistic View of the Gig Economy’s Role in Small Businesses
Kara Perez — March 2, 2018 — March 2, 2018 rawpixel / Pixabay When you start your own thing, be it a blog or a brick and mortar store, people will take notice. If you create even just a little bit of momentum for yourself you’ll notice that other people and companies want to get … Continue reading What Kind of Promotion Is Worth Saying Yes To As a Small Business Owner?
Sasha Viasasha — March 1, 2018 Follow @sashaviasasha — March 1, 2018 geralt / Pixabay All over the world, digitization services firms are queuing up to help small businesses integrate their operations into the global economy. Businesses everywhere are expected to spend more than $ 2 trillion on digital transformation projects by the end of … Continue reading Can a Small Business Make Digital Transformation Pay for Itself?
David Kiger — March 1, 2018 Follow @davidkiger — March 1, 2018 Stock photo The 2018 Winter Olympics in Pyeongchang have come to an end. Regardless of what countries dominated the medal count, the achievements by Olympians across the globe can serve as inspiration for all walks of life. That includes small business owners, who … Continue reading Olympic Athletes Offer Smart Lessons for Small Business Owners
Tabitha Jean Naylor — February 26, 2018 Follow @TabithaNaylor — February 26, 2018 There are a lot of methods available when it comes to marketing, but using community events to market your business can be more beneficial than it sounds. Local event such as street fairs, holiday markets, parades, art walks, outdoor concerts, and sidewalk … Continue reading Marketing Your Small Business at Local Community Events
Peter Daisyme — February 22, 2018 — February 22, 2018 You read the headlines and hear how cybercrime has become a real threat to consumers and businesses. For example, CSO recently reported the biggest data breaches of the 21st century, and the companies impacted were huge: Equifax, Yahoo, Home Depot, and Target, just to name … Continue reading 5 Ways Small Business Owners Can Protect Data
David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners
Nicole Boyer — February 21, 2018 Follow @nicoleboyernr — February 21, 2018 StartupStockPhotos / Pixabay Small businesses have been eyeing a bigger share of the market. Sadly, every new marketing style seems to favor enterprises with a big budget. Nonetheless, there are new subtle practices that young startups can use to get ahead of the … Continue reading Successful Marketing Tricks for Small Businesses in 2018
