Zach Heller — March 24, 2019 Follow @zheller — March 24, 2019 Conversion rate optimization, or CRO, is the process of making changes in the many different places and ways that users interact with your company’s digital content in order to improve the overall experience and convert more prospective customers into paying customers. There are … Continue reading CRO: Small Improvements Can Lead to Huge Wins
Amanda Clark — March 21, 2019 Follow @GrammarChicInc — March 21, 2019 A question we get asked all the time by small business owners: Is content marketing really worth the cost? Does the payoff ultimately redeem the time and effort put into writing, publishing, and monitoring blog and social media content—or the money spent outsourcing … Continue reading 6 Reasons Your Small Business Should Invest in Content Marketing
Kara Perez — March 18, 2019 — March 18, 2019 When you work for yourself, the lines between your personal life and business life can blur easily. Normal work hours can no longer apply. And you might find that your friends want to pick your brain more than once about your area of expertise. While … Continue reading How to Handle Friends Who Want Free Advice When You’re a Small Business Owner
Abhishek Shah — March 14, 2019 — March 14, 2019 “Senator, we run ads” replied Mark Zuckerberg when he was quizzed on the court about the revenue source of Facebook. Well, that’s what Facebook is – an 80,000-pound advertising gorilla. 9 out of 10 marketers use Facebook Ads to generate leads and to feed their … Continue reading Why 70% of the Small Businesses are Failing with Facebook Ads
Mike Kappel — March 14, 2019 Follow @PatriotSoftware — March 14, 2019 Starting a business takes guts. And, pursuing your passion requires you to take risks. To maximize your entrepreneurial experience, you need to be willing to step outside of your comfort zone. Going outside of your comfort zone makes all the difference when it … Continue reading 6 Small Business Benefits of Leaping Outside Your Comfort Zone
Ben Duchesney — March 13, 2019 — March 13, 2019 I like old cars – the more problems, the better. When you like old cars, you learn to enjoy the brief pause of a roadside breakdown, but also the tricks to get the car moving again: a jumpstart. Get the car moving, drop it into … Continue reading How to Jumpstart a Successful Blog for Your Small Business
Mario Peshev — March 13, 2019 Follow @no_fear_inc — March 13, 2019 Marketing a small business is dependent on context – I’ll go over some of the considerations for different fields. It’s crucial to establish the type of business, it’s target audience, the value proposition (in terms of services or products sold) and the most … Continue reading What Marketing Channels Work For Small Businesses
Ben Duchesney — March 9, 2019 — March 9, 2019 You’re a star, baby! The camera loves you – and your business. If you want to make your small business famous – YouTube famous – now is a good time to start. According to Brandwatch, “among millennials, YouTube accounts for two-thirds of the premium online … Continue reading Create a YouTube Channel That Helps Your Small Business Make Money
Andrew Purdum — March 5, 2019 — March 5, 2019 Yes, yes … I know. “If only I make more newspaper ads …” “If only I asked for more referrals from clients and friends …” “If I can just somehow reach out to more people and spend more of my time doing so…” … I’ll … Continue reading Small Business Secrets: How To Grow Faster With Less Work
Greetje den Holder — March 1, 2019 Follow @GdenHolder — March 1, 2019 I started my translation agency BudgetVertalingOnline over seven years ago. It was very exciting, but naturally, I had many questions. Starting a small business may seem daunting. Luckily, you will find that it is not all that bad. In this blog post, … Continue reading Debunking 3 Myths About Starting a Small Business
