by Laurie Sullivan, October 23, 2014 Many more small and medium-size businesses this year began using social media to augment search campaigns, forcing Adobe Systems, Kenshoo, IBM, Marin Software, and others companies traditionally focused on search engine marketing to adapt and change their business model. SMBs that spend more than $25,000 annually on advertising and … Continue reading High-Spending Small And Medium-Sized Businesses To Increase Social Budgets
Tag Archives: Small
7 Small Business Saturday Marketing Ideas For Your Online Business
Small Business Saturday (just 6 weeks away on November 29th) is where consumers are encouraged to buy from local businesses, particularly for their holiday shopping. It is an initiative that was started by American Express back in 2010, and it always takes place on the Saturday after the Black Friday shopping day (which is the … Continue reading 7 Small Business Saturday Marketing Ideas For Your Online Business
Small Business SEO
The object of this article on the subject of small business SEO is not to delve into the complexities of search engine optimisation, but more to provide a ‘starter for 10′, for those business owners looking to get one step ahead of their local competition! For many small businesses the rewards for higher visibility in … Continue reading Small Business SEO
Why Content Marketing Is So Valuable For Small Business Owners
By Susan Tucker, Published October 11, 2014 While not a new concept, content marketing is a fairly new term and there is a reason it is all the rage these days. It is incredibly valuable for small business owners and, with a little creativity, can level the playing field between small businesses and big name … Continue reading Why Content Marketing Is So Valuable For Small Business Owners
Small Business Web Hosting: Where You’re Hosted Matters
There exists a growing trend in the small business sector that we feel needs to be addressed before it’s allowed to continue. A rising quandary we have encountered with a number of our clients and prospects is the use of sites like GoDaddy.com and Network Solutions. These web-hosting services seem to provide a picture-perfect need: a low-cost web … Continue reading Small Business Web Hosting: Where You’re Hosted Matters
Four Great Ways to Rethink Mobile Marketing for Small Business
In the battle for brand supremacy, awareness is crucial. It is because of this that so many big businesses take great pains to make sure their branding is present everywhere their consumers might be. Head to the supermarket, the bus stop, the big game, the local pub, or the television and you’re bound to see … Continue reading Four Great Ways to Rethink Mobile Marketing for Small Business
Content Marketing Statistics Every Small Business Should Know
If you have been looking for marketing ideas, you probably already know about content marketing. It is definitely one of the most effective ways to draw in new customers to your business. It can be combined with pay per click and may even be able to be provided by the company that provides your website maintenance. … Continue reading Content Marketing Statistics Every Small Business Should Know
Product Placement for Small and Medium Businesses
Pay for entry, pay for space, pay to stay, and pay to limit rival shelf space. Slotting fees and practices vary depending on the product, vendor, and market conditions. Still, much of the pricing system is under a shroud of secrecy. The only fact we know is that having money and clout will score you … Continue reading Product Placement for Small and Medium Businesses
Small Business Online Customer Experience
Are we ready for the new consumer? Technology has quickly become the main engine of differentiation of enterprises, and thus has a significant influence on their growth and profitability. We are in a new digital era, in which companies must seize the opportunities it offers to re-imagine their businesses, especially anything that affects their relationship … Continue reading Small Business Online Customer Experience
How To Conduct A Keyword Research Plan & Outline For Your Small Business
Surveys from Merchant Circle have shown that the search engine optimization is the single most desirable marketing medium for small and midsize businesses. These business owners understand the benefits that organic search traffic provides, but don’t always get the results they hoped. One of their biggest mistakes is failing to identify the best keywords to … Continue reading How To Conduct A Keyword Research Plan & Outline For Your Small Business