For small businesses, online reviews can be a great blessing or a curse. If your company has good reviews, your brand will obviously hold a higher level of credibility than some of your competitors and higher review rankings will make it easier to maintain a visible presence online. However, bad reviews increase your company’s visibility … Continue reading How to Get More Online Reviews for Your Small Business
Did you know that some of the most successful businesses started small in a garage? In fact, giants like Amazon and Apple were started in single-car garages and grew to become the largest in their industries because their owners chose the right types of marketing. As a small business owner, you know how difficult it … Continue reading 5 Simple and Fresh Ways to Market Your Small Business
Have you noticed the tried-and-true marketing advice and forms of marketing that you’ve employed are rapidly losing their luster? People aren’t responding. Prospects are harder to find. Customers are tuning out. Therein lies your problem … You played it safe. You thought you could get away with merely doing what’s tried-and-true, what’s tested, proven, safe. … Continue reading The State of Small Business: What Business Owners Need to Know to Grow
What are your credentials? Notoriety—it’s the name of the game for all network-centric professional positions. How great are your recommendations for others in the field? How quickly do you close sales, scale infrastructure or drive the needle forward in your particular slice of the market? And even more important, what are your credentials? Trying to … Continue reading Establish A Big Brand For Your Small Business
Reciprocity is a potentially powerful tool in the marketing toolbox for any small business owner – it is something that affects the vast majority of people each and every day, but which is often overlooked by those without a basic knowledge of it. As such, we’ve created this short guide to reciprocity and small business … Continue reading Reciprocity and Small Business Marketing
I’ve been giving complimentary website reviews and recommendations to individuals, small businesses, and other organizations. And as is so often the case, I have learned a lot from these reviews and the related conversations I’ve had with their owners. Although I primarily use the WordPress content management system as a website builder, I don’t necessarily think that’s … Continue reading Website Builder Platforms: Best Options for Small Businesses
Typeface and color can boost conversions. Both have become more important to brands, especially on smaller screens of digital devices such as smartphones and smartwatches. Last week, marketers read about the mobile ad network Todacell and its research on how a country’s gross domestic product (GDP) and specific colors in advertisements and type running on mobile … Continue reading Typefaces, Colors Carrying Brand Searches Through Conversions On Small Screens
SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and … Continue reading How Small Businesses Should Respond to the Google Pigeon Update
A great way to build, and sustain, strong relationships with your customers is through emailing. Not only is email marketing one of the most direct forms of communication with your customers, it is also an essential part of the inbound marketing methodology. Emailing potential leads can assist in converting those leads into customers, and delighting … Continue reading 7 Insightful Email Marketing Stats for Small Businesses [Infographic]
I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not being found on the internet, it was that they were not in control of their own destiny because they were NOT paying attention to what … Continue reading The 7 Internet Marketing Tools Every Small Business Needs
