Megan Totka November 20, 2014 The term “Millennial” is pretty all-encompassing. On the most basic level, it describes the age group of Americans that are currently between the ages of 18 and 34, covering the youngest group of adults and measuring 76.6 million strong. It seems that Millennials are simultaneously praised and criticized for everything … Continue reading 3 Reasons Every Small Business Should Care About Millennials
Darnelle O’Brien November 19, 2014 Most small businesses have low marketing budgets. And that’s cool. Show me a business (large or small) that doesn’t have to tow the budget line. But how can you make sure your marketing budget is put to work in the best possible way, and not a waste of money? Have … Continue reading Stretching The Small Business Marketing Dollar
Elliot Simmonds November 16, 2014 It’s November, which predictably means two things. First, I’m being forced to sit through episodes of the X Factor whenever I’m at home, which inevitably means I spend more time in the office, and second: the Christmas email newsletters have begun. If you’re reading this in the U.S. then it … Continue reading Christmas Marketing For Small Business
Scott Barnett November 15, 2014 Back in May we wondered aloud what would happen if small businesses accepted online feedback instead of reviews. What’s the problem with review sites? Here’s three of them: 1. The “extortion” argument – You don’t have to look very far to see examples of companies that claim that review sites … Continue reading Three Examples Why Small Business Owners Want Online Feedback, Not Reviews
By Shelly Kramer, Published November 11, 2014 If you don’t have a customer relationship management (CRM) system for your small or midsize business, you’re likely wasting time, losing money and stifling your own growth. That may seem a little bold, but your business — whatever its size — needs a reliable way to manage information … Continue reading Small or Midsize Businesses? Without A CRM, You’re Leaving Money On The Table
By Rich Bernstein, Published November 11, 2014 Linkbuilding is one of the most important elements of any successful SEO strategy. Google takes a number of factors into consideration when analyzing your link profile, including the domain authority of sites and the anchor text used in the link. Most companies used to focus primarily on generating backlinks with their … Continue reading Why Branded Linkbuilding is Necessary for Small Business SEO
By VerticalResponse, Published November 10, 2014 Small Business Saturday, a day set aside to celebrate and shop at small businesses was created four years ago by American Express to rally people to shop local during the busy holiday season. It’ll also be here before you know it. Small Business Saturday is always held on the … Continue reading Big Ideas To Make The Most Of Small Business Saturday
By Arline Ramirez, Published November 1, 2014 A website is now a mandatory component of a business regardless of its size. But the road to every business’ online journey is rife with costly traps that have long-lasting effects. This can be very detrimental to small businesses with limited budget for a website build. Here are … Continue reading 3 Reasons Why Small Business Websites Fail
By Amber Osborne, Published October 29, 2014 These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” I’ve noticed in the last year or so that there has been a dramatic shift in many small businesses’ approach. Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, … Continue reading Finally, Small Business Social Media Is Evolving
By Christopher M. Litster, Published October 24, 2014 You may have heard that yesterday, Google launched a beta version of a new email product called Inbox. So what is this Inbox thing? What does it mean for Gmail users? And what does it mean for small business marketing? Let’s get one thing out of the … Continue reading What Google Inbox Means For Small Business Marketing
