Tag Archives: slowly

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study

Search Advertising, Marketing Slowly Moves In-House, Per ANA Study by Laurie Sullivan @lauriesullivan, (October 15, 2018) Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 Social media at 40% … Continue reading Search Advertising, Marketing Slowly Moves In-House, Per ANA Study →

The Compelling Case for Hastening Slowly

Sales Guide

Bob Apollo — April 5, 2018 Follow @bobapollo — April 5, 2018 In “The Tortoise and the Hare” Aesop describes a race between a slow-moving tortoise and a fast-moving over-confident hare. Despite the skittish hare racing ahead at first, his slow-but-steady competitor arrives at the finishing line ahead of him. This widely-told ancient fable has … Continue reading The Compelling Case for Hastening Slowly →

True Engagement is Slowly Dying on the Internet

Customer Engagement

Arik Hanson — January 16, 2017 — January 16, 2017 Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for … Continue reading True Engagement is Slowly Dying on the Internet →

Why You Must Embrace Continuous Rapid Improvement or Slowly Die

Business Development

by Kyle Lacy February 18, 2016 Follow @kyleplacyFebruary 18, 2016 The rate of change we experienced at ExactTarget between 2012-2014 was mind-boggling but could never compare to the earlier days of the company. Over the past year at OpenView, I’ve learned that the period of time between early stage and expansion stage for a software … Continue reading Why You Must Embrace Continuous Rapid Improvement or Slowly Die →