Tag Archives: Skill

Personalization Popular, But Held Back By Budget And Skill

by Jack Loechner, Staff Writer @mp_research, June 24, 2016 According to Evergage and Researchscape International, the new annual study on the State Of Personalization found that 85% of companies are now implementing some form of personalization. However, most companies’ personalization initiatives barely make the grade, with the majority of marketers (55%) giving their own, and their competitors’ … Continue reading Personalization Popular, But Held Back By Budget And Skill

The 7 habits of highly effective digital marketers: agile skill sets

Are you an agile marketer? Jim Yu discusses the convergence of digital marketing disciplines and the hybrid skills that you’ll need to thrive. Jim Yu on May 31, 2016 As the digital marketing industry matures, digital channels have converged. As customers have become more technologically savvy, they have become increasingly channel-agnostic. They readily use search … Continue reading The 7 habits of highly effective digital marketers: agile skill sets

Deepen Your Social Marketing Skill Set — Attend Marketing Land’s SocialPro Conference

Ramp up your paid, earned or owned campaigns with cutting-edge tactics — Registration open Marketing Land on July 31, 2015 Take your social media marketing skills to unprecedented levels by attending SocialPro! Formerly known as SMX Social Media Marketing, SocialPro is the conference where you can learn groundbreaking tactics taught by leading brands and agencies from … Continue reading Deepen Your Social Marketing Skill Set — Attend Marketing Land’s SocialPro Conference