Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now. Bolaji Oyejide on March 11, 2024 Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects … Continue reading Simplifying your martech stack: From pipeline efficiency to brand affinity
Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking. Tim Jensen on July 29, 2019 Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google … Continue reading Simplifying Google Analytics configuration with Google Tag Manager
by Paul Trujillo Follow @TruPaultxAugust 12, 2016 Inventory management is, by far, one of the most tedious jobs for businesses of any size, from your mom-and-pop corner store to major retail franchises. And an inventory mistake can be costly at any level. In fact, an inventory management glitch cost sporting gear giant Nike $ 100 … Continue reading 5 Ways to Boost Your Business by Simplifying Inventory Management
by Justin Herring May 17, 2016 Follow @justincherringMay 17, 2016 Simplifying Social Media Marketing & Promotion (why NOT to overthink it) Social Media Marketing and promotion can be a bit difficult to navigate. In other areas such as your website, you know you need to put some content up and take care of all of … Continue reading Simplifying Social Media Marketing (Why NOT to Overthink It)
by Eric Seal May 1, 2016May 1, 2016 How much time do you spend wondering how Google works? Do you keep yourself up at night, asking yourself how Google calculates which pages show up first in the search results? More importantly, do you wonder just how Google decides your website should be lower than another? … Continue reading Simplifying “How Google Works”: A Guide for SEO Laymen
by Efrat Ravid January 16, 2016 Follow @ClickTaleJanuary 16, 2016 It was Confucius who said, “If you shoot for the stars and hit the moon, it’s OK. But you’ve got to shoot for something.” Although the Chinese philosopher wasn’t referring to organic Google results in 500 BC’s China, today’s online businesses would argue that “shooting … Continue reading Getting to the Top of Google: Simplifying On-Site SEO
Tim AshAugust 27, 2015 As marketers, understanding how the brain operates is critical. Technology rapidly changes, but the brain, not so much. In fact, it hasn’t evolved in about 50 thousand years. If we grasp how the brain works, we can leverage its biases and influence people towards our desired conversion action. When presenting choices … Continue reading Simplifying Choices for the Brain to Improve Conversions
Len AprilAugust 26, 2015 Redesigning business through design thinkingWith innovation dominating the competitive drive of 21st-century organizations, the pyramidal command-and-control model is no longer effective. In our July 28 article, we looked at how thought leaders are moving toward an integrated network structure (a “team of teams”). Design thinking, which Jon Kolko proclaims has come … Continue reading Design-Centric MSP Programs: Simplifying and Humanizing Talent — Part 1
