by Melissa Duko June 30, 2016June 30, 2016 Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. As advertisers are turning to social media to drive user engagement and increase … Continue reading All Signs Point to Social Media: The Future of Video Advertising
by Brionna Lewis June 7, 2016June 7, 2016 All trends are leaning towards mobile first. Americans are spending 51% of their time consuming online media through a mobile device. In the years to come, everything will have to be mobile first, including your marketing strategy. Chances are you’ve at least started thinking about how your … Continue reading 5 Signs Your Brand is Dropping the Ball on Mobile
by Personal Branding Blog May 8, 2016May 8, 2016 As a startup owner, you obviously want to figure out the best way to measure success. In the early stages of business ownership, financial gains are not necessarily a good measure of forward movement. Instead, look out for these positive reinforcers. 1. The industry is taking … Continue reading 5 Signs That Preach Progress in a Startup Environment
by Erin Sagin April 25, 2016April 25, 2016 Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of warning signs that things were on the rocks. Maybe you ignored them, hoping things would get better … Continue reading 5 Tell-Tale Signs That Your Client is About to Jump Ship
by Matthew McKenzie April 19, 2016April 19, 2016 If you’re a marketer, it’s a safe bet that doing a content audit is not your idea of a good time. Don’t feel too bad about this; unless your perfect Friday night involves a root canal and a few dozen paper cuts, I don’t expect you to … Continue reading Working Hard or Hardly Working? 4 Warning Signs Your Content Audit Process Isn’t Pulling Its Weight
by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook
by Jeff Kalter April 16, 2016April 16, 2016 “If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” — Lee Kuan Yew With today’s technology, work can be done anywhere, not just within the walls of your company. This new reality opens the door to many possibilities for … Continue reading 8 Sure Signs You Should Outsource Your Telemarketing
by Mike Kappel April 10, 2016 Follow @MikeKappelApril 10, 2016 Small business owners wear more hats than a hat rack. At one point or another, you’ll play every role there is to play, do every job, and handle every responsibility your small business needs handled. However, no matter how smart, or driven, or on point … Continue reading 6 Signs You Should Hire a Small Business Accountant
by Nick Lucs April 5, 2016 Follow @nicklucsApril 5, 2016 Did you know that one toxic worker costs your company more money than a superstar employee? Disgruntled employees are deeply dissatisfied with their job experience and are not engaged at work. They frown, and roll their eyes at customers. They turndown new projects. In the … Continue reading 7 Alarming Signs of a Disgruntled Employee
by Meredith Falb April 4, 2016 Follow @WorkStrideApril 4, 2016 There is a misconception that company culture is all about providing endless snacks and playing ping-pong. While those are great perks to have, they are simply window dressing. Company culture actually refers to the beliefs and behaviors that determine how a company’s employees and management … Continue reading 7 Signs You Have a Healthy Company Culture
