May 03, 2024 Jobs report shows falling unemployment rate for Black workers Unemployment rates were low in April, and the unemployment gap between white and Black workers is narrowing. BY Pavithra Mohan One of the most notable findings from the jobs report released this morning is that job creation has finally slowed down, with employers adding … Continue reading Jobs report shows falling unemployment rate for Black workers
CPC Report Shows Where Ad Costs Rose And Fell by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2024 Pacvue’s Q1 2024 report examines fluctuating ad costs across platforms from Amazon to Instacart to Walmart during the first quarter of 2024, drawing on insights from thousands of advertisers. It shows how retail media continues to chip … Continue reading CPC Report Shows Where Ad Costs Fell And Rose
Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows
By Chris Stokel-Walker March 12, 2024 It’s the scandal that keeps on giving—and has dominated social media discourse in a way few other stories have in years: What the hell is going on with Kate Middleton, Princess of Wales, and wife to the King-in-waiting? Princess Catherine, to use her official royal name, has been … Continue reading The Kate Middleton scandal shows the worst of a generative AI-filled social media world
By Next Big Idea Club February 10, 2024 Chip Conley is a New York Times bestselling author, speaker, and the founder of one of America’s first boutique hotel companies. He was the previous head of Global Hospitality and Strategy for Airbnb and CEO of the Modern Elder Academy. He received his BA and MBA from Stanford … Continue reading U-curve of Happiness research shows how life improves after middle age. Here are 5 reasons why
AI Shows Ad Industry Its Future by Laurie Sullivan , Staff Writer @lauriesullivan, November 22, 2023 Starting with Google and Microsoft, artificial intelligence (AI) began teaching the advertising industry how to reinvent itself nearly 30 years after it served its first online banner ad. AT&T purchased it to promote its You Will campaign on HotWired, now … Continue reading AI Shows Ad Industry Its Future
Data Shows Consumers Plan To Cut Holiday Spending by Laurie Sullivan , Staff Writer @lauriesullivan, November 21, 2023 It’s never a good time for Google to confirm a reporting bug in Google Search Console — especially just days before the long Thanksgiving holiday weekend, when consumers have cut budgets and brands are trying to figure out … Continue reading Data Shows Consumers Plan To Cut Holiday Spending
By Emily Price November 20, 2023 If you were looking for information about Sam Altman’s abrupt departure from OpenAI this weekend, you likely found yourself, like me, constantly refreshing your news feed on X. While advertisers like Apple and Disney were fleeing the platform, starting Friday, over concerns that their ads were being shown … Continue reading OpenAI drama shows why news junkies can’t quit Twitter, even if they hate X
Study shows AI program could verify Wikipedia citations, improving reliability Can AI tidy up the internet’s digital encyclopedia curated by writers from around the world? Malak Saleh Fri, Oct 20, 2023 NurPhoto via Getty Images You can’t trust everything on a Wikipedia page, which is why it’s important that you refer to the original … Continue reading Study shows AI program could verify Wikipedia citations, improving reliability
IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content by Laurie Sullivan @lauriesullivan, August 22, 2023 Measure, calibrate, and optimize are part of a new strategy outlined in a white paper from Integral Ad Science released Tuesday. For advertisers it has become a critical part of managing media quality for campaigns. More … Continue reading IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
