Shopping Trends Report Shows Change In Spending Behavior In 2023 by Laurie Sullivan @lauriesullivan, June 19, 2023 Forty-five percent of respondents participating in a survey said they spent less on non-essential items like travel or dining out in 2022 than they did in 2021, and 39% expect to buy fewer full-priced items this year, echoing … Continue reading Shopping Trends Report Shows Change In Spending Behavior In 2023
Watch three back-to-back Summer Game Fest shows here starting at 12PM ET Kris Holt @krisholt Another busy day of Summer Game Fest events is upon us, with the Wholesome Direct, Future Games Show and OTK Games Expo streams running back to back. You’ll be able to watch everything right here starting at 12PM … Continue reading Watch three back-to-back Summer Game Fest shows
Generative AI Causes Consumer Search Patterns To Change, Study Shows by Laurie Sullivan @lauriesullivan, May 9, 2023 Generative artificial intelligence (GAI) platforms have gained favor with marketers, with more than 80% in the United States reporting they have experimented with the technology. Sitecore, a digital experience software company, released the AI & Composable Marketing Software Survey … Continue reading Generative AI Causing Consumer Search Patterns To Change, Google Vs. Bing, Study Shows
Neutronian List Of Companies Shows Online Data Privacy Remains A Concern by Laurie Sullivan @lauriesullivan, May 4, 2023 The difficulty of opt-out procedures across the Internet has not improved much in the past quarter, according to data from Neutronian. Insights into healthcare providers, health data providers, and health-related publishers are some of the new areas … Continue reading Neutronian List Of Companies Shows Online Data Privacy Remains A Concern
Gen Z Shopping: 79% Originates On Social Media, Study Shows by Colin Kirkland , April 21, 2023 LTK, a global creator marketing platform and shoppable social media app, released its 2023 Gen Z Shopper Study on Thursday, which shows that the majority of Gen Z’s shopping is initiated by social media and creator recommendations. According … Continue reading Gen Z Shopping: 79% Originates On Social Media, Study Shows
Sales And Marketing Want Better Collaboration, CMO Study Shows by Laurie Sullivan @lauriesullivan, April 18, 2023 Some 60% of marketing and sales professionals participating in a survey by the CMO Council do not co-own data and customer strategies. And 61% of marketers say fragmented technology across marketing, sales and service confines improvements in the alignment of sales and … Continue reading Sales And Marketing Want Better Collaboration, CMO Study Shows
Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community
By Chris Stokel-Walker March 07, 2023 America’s labor shortage has blighted a number of industries, with the retail sector among the worst hit. It’s a dire situation—and one that hasn’t escaped the notice of Jimmy “MrBeast” Donaldson. This month, Donaldson asked his 18.8 million Twitter followers to lend a hand in cleaning up … Continue reading MrBeast’s Feastables’ tidy-up campaign shows the power of social media celebrity
When Some[thing] Shows You [What It Is], Believe [It] The First Time by Joe Mandese @mp_joemandese, February 17, 2023 Fun fact: I actually struggle with headlines. But when I began drafting this column after reading The New York Times column about one of its writer’s conversations with Microsoft’s new AI-powered chatbot “Sydney,” this one just came … Continue reading When Some[thing] Shows You [What It Is], Believe [It] The First Time
Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media by Wayne Friedman , January 26, 2023 Traditional linear TV — national and local broadcast and cable — will see flat advertising growth in the fourth quarter — nearly the same as digital media advertising platforms, according to estimates from MoffettNathanson Research. … Continue reading Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
