Dave Charest — October 5, 2017 Follow @DaveCharest — October 5, 2017 When it comes to measuring digital marketing, it’s important to remember that your small business clients only care about the impact your actions are having on their business. Overburdening them with leading indicators such as likes, shares, and followers should never be your … Continue reading How to Show Value to Your Clients Through Digital Marketing Measurement
By Matthew Murray September 27th, 2017 “Give the customer what they want” is a tried and tested method for getting customer engagement and more sales. But what if your customers want something extremely specific? How can you make sure that what you’re showing them is exactly what they want to see? Imagine a situation where … Continue reading Dynamic Adwords: Show The Customer What They Want To See
Mike Kappel — August 16, 2017 Follow @PatriotSoftware — August 16, 2017 herblady28 / Pixabay As a small business owner, you know the importance of building a loyal customer base. The way consumers feel about your company correlates with how much they frequent it. By knowing how to make customers feel special, you can gain … Continue reading 7 Ways to Show Customer Appreciation
LB Wales IV — June 4, 2017 Follow @lbwalesiv— June 4, 2017 B2B marketers have greater challenges than their e-commerce counterparts when it comes to figuring out the optimal online experience. While e-commerce marketers have been striving to make their websites match their in-store experiences, most B2B marketers don’t have the benefit of such a … Continue reading B2B Marketers: Why Your Website Is Like a Bad Conversation at a Trade Show Booth
Ross Wingo — March 18, 2017 — March 18, 2017 Facebook is a powerful medium through which people do a variety of things: communicate with one another, share news, plan events, discover brands, and more. According to Facebook, 1.8 billion people use the platform monthly. That’s an incredible number. If you’re a small- or medium-sized … Continue reading How Do I Show Up in the Facebook News Feed?
Facebook is giving more flexibility to publishers within its Instant Articles feature, allowing extra manual and automated monetization methods. Tamar Weinberg on March 10, 2017 Facebook is an important platform for publishers to have their work seen and heard. But publishers also need to make money, especially when giving Facebook their content for the … Continue reading Facebook will let publishers show more ads in Instant Articles
Miljana Mitic — March 7, 2017 Follow @goodvidio— March 7, 2017 Are you using videos on your ecommerce site? Chances are, you’ve experimented with video content at some point or at least added video to the list of your marketing must-haves for 2017. It’s not a secret that there’s a lot of pressure in ecommerce … Continue reading 40 Stats That Show Why Ecommerce Needs Video to Grow [Infographic]
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it. Sherry Bonelli on March 7, 2017 at 1:30 pm Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows … Continue reading How to use Google Tag Manager to show your clients results
Martin Harris — February 28, 2017 Follow @Martin_HarrisPR— February 28, 2017 At the start of a new calendar or financial year, businesses of all sizes set out their plans for moving to the next level. The obvious growth areas include sales, revenue and profit – however, many companies are now incorporating more holistic goals around … Continue reading Ensuring Your Business Targets Aren’t Just For Show
