New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile. Yoni Argaman on December 21, 2018 Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend … Continue reading In-app advertising has come a long way: Here’s why you should use it
Tag Archives: should
Why first party data should be your first priority
Stringent privacy regulations are creating a variety of potential risks for agencies and brands without access to data. Mark Grether on December 21, 2018 As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their narrow interpretation of GDPR regulations is limiting agencies access to … Continue reading Why first party data should be your first priority
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Winmo analyzed the career path for more than 2,400 CMOs during the last eight years to provide insight on the tenure track for the C-level role. Amy Gesenhues on December 17, 2018 The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales … Continue reading Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
Why You Should Not be Afraid of Business Failure
Dan Radak — December 13, 2018 Follow @DanRadak — December 13, 2018 According to the GEM Global Report, more than 100 million startups are launched every year, which means there are over 3 new startups every second. However, 90% of those businesses are bound to end in failure, leaving only 10% with a chance of … Continue reading Why You Should Not be Afraid of Business Failure
Brands Should ‘Get In Early’ To Voice Search For Ecommerce
Brands Should ‘Get In Early’ To Voice Search For Ecommerce, HP.com’s Chemij Says by Laurie Sullivan @lauriesullivan, Yesterday Morgan Chemij, director II of marketing and CRM for the Americas at HP.com, championed voice search on Friday at the MediaPost Search Insider Summit and shared some information on HP’s voice strategy, but mostly shared curated data … Continue reading Brands Should ‘Get In Early’ To Voice Search For Ecommerce
8 Things Every Startup Entrepreneur Should Do
Nellie Akalp — December 10, 2018 Follow @CorpNetNellie — December 10, 2018 Turning your idea into a business is no easy feat no matter how much you plan—and I’ve done it twice! Fortunately, there are a few ways to make the process less stressful and less chaotic. Here are 10 things every startup entrepreneur should … Continue reading 8 Things Every Startup Entrepreneur Should Do
Should You Get a New Website?
Joana Ferreira — December 6, 2018 Follow @JoanaMarketing — December 6, 2018 Generally, businesses want more traffic to their websites, more enquiries, more business, more sales, or just more awareness of their products and services. Digital marketing will help you achieve these. But the website plays a central role in all of this. No matter … Continue reading Should You Get a New Website?
What Kind of Clients Should You Pursue in 2019?
Esther Cohen — November 28, 2018 — November 28, 2018 geralt / Pixabay The end of the year is time for introspection and planning. What kind of clients should you focus on in 2019? And how can you find the right opportunities? Read on to find out. It’s that time of the year again … Continue reading What Kind of Clients Should You Pursue in 2019?
Who Should Interview a Scrum Master?
Paul Grew — November 27, 2018 — November 27, 2018 I’ve been in a situation a few times where I’ve interviewed a candidate for a role. I’ve matched their CV to a well-prepared job specification. I’ve prepped a whole bunch of competency-based questions that the candidate answered well. An offer has been made, but when … Continue reading Who Should Interview a Scrum Master?
Why You Should Starting Sending Your Black Friday Emails Now
Ben Duchesney — November 20, 2018 — November 20, 2018 I’m not ready for the holidays. Hot chocolate, old-man sweaters, ice skating with the family while pretending not to be frozen to the core–I’m all for it. Holiday marketing? Not so much. I swear, I just sent my Fourth of July email campaign. Black Friday … Continue reading Why You Should Starting Sending Your Black Friday Emails Now
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