Mia Jacobs — July 22, 2019 — July 22, 2019 The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value at the initial sale, digital … Continue reading Why You Should Focus on Nurturing the Customer Relationship
Tag Archives: should
New Freelancers Should Avoid These Invoicing Mistakes
Taylor Gordon — July 19, 2019 — July 19, 2019 At some point, we’re all new to freelancing. We’re building our portfolios and we’re scrapping for clients. In the rush to sign clients on, new freelancers can easily forget about the administrative aspect of the job. How should you handle invoices? How and when should … Continue reading New Freelancers Should Avoid These Invoicing Mistakes
How Often Should Your Agency Meet With Clients?
Karl Sakas — July 15, 2019 Follow @KarlSakas — July 15, 2019 What’s the right client meeting frequency? Consider my 7 factors! How often should your agency meet with clients? Albert Einstein ostensibly said, “Everything should be made as simple as possible, but not simpler.” For agencies, my version would be: “Client meetings should be … Continue reading How Often Should Your Agency Meet With Clients?
Why You Should Verify Your Facebook Business Page Now
Betsy Kent — July 12, 2019 Follow @bevisible — July 12, 2019 You know that little checkmark you see on some Facebook Business Pages that indicates it’s a verified business? You can get one, too. But before I explain how to verify your Facebook Page, here are 4 reasons why you should verify your Facebook … Continue reading Why You Should Verify Your Facebook Business Page Now
Should Recruiters Still Rely on Job Boards in 2019?
Samar Birwadker — July 11, 2019 Follow @samarbee — July 11, 2019 Debating the future of job boards should be something every person in a recruiting position is talking about. Job boards made their way into the job market more than 20 years ago! These frequently used tools have been through the highs and lows … Continue reading Should Recruiters Still Rely on Job Boards in 2019?
Should I Start a Company Blog?
Melanie Green — July 3, 2019 — July 3, 2019 With so many social media platforms and online tools, knowing which ones to maintain a company presence on can be difficult. One tool all companies should utilize is adding a blog to your company’s website. Here are some of the benefits of starting a company … Continue reading Should I Start a Company Blog?
5 Reasons Your Employees Should Have Strong LinkedIn Profiles
Charlotte Rowe — June 25, 2019 — June 25, 2019 ElisaRiva / Pixabay Prospective clients and new hires are not only scanning your company’s website, but your LinkedIn company page and employees’ pages too, from the C-suite to interns alike. There’s a demand for a holistic and comprehensive digital view of your firm—and this includes … Continue reading 5 Reasons Your Employees Should Have Strong LinkedIn Profiles
Leads vs. Prospects: How You Should Treat Them Differently
Sarah Mead — June 24, 2019 — June 24, 2019 Demand generation is a powerful element of any sales and marketing strategy, especially an inbound strategy. However, leads are just one piece of the puzzle. And although the inbound methodology is built upon the idea of attracting, converting, closing, and delighting qualified contacts, this methodology … Continue reading Leads vs. Prospects: How You Should Treat Them Differently
30 Terms Digital Marketers Should Know
Lesley Choi — June 20, 2019 — June 20, 2019 Digital marketing has so much specific jargon, terms, and acronyms that it’s almost like learning another language. Are you new to digital marketing, or need a refresh on what’s new? Have you ever felt left out and lost during a conversation with your co-workers? We’ve … Continue reading 30 Terms Digital Marketers Should Know
What Should You Do If You Can’t Pay an Invoice?
Taylor Gordon — June 19, 2019 — June 19, 2019 Ideally, you would never run into a situation where you can’t pay an invoice. But sometimes you may find your business bank account is a little low and you’re unable to make a payment. Before you panic, know that you do have some options. Here … Continue reading What Should You Do If You Can’t Pay an Invoice?
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