Linda Aylesworth | April 1st, 2022 GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential… GA4 will replace the current version of Google Analytics (Universal Analytics or UA) on July 1, 2023. It is essential that your data is migrated carefully to avoid any … Continue reading Movin’ On Up! Why Migrating to Google Analytics 4 (GA4) Should be a Priority
The Supply Chain Crisis Broke The Marketing Rules. You Should, Too by Rich Bina , April 8, 2022 There’s an adage often attributed to Winston Churchill: “Never let a good crisis go to waste.” A crisis is a gift, permission to break rules and build something better. So let’s examine the supply chain crisis and … Continue reading The Supply Chain Crisis Broke The Marketing Rules. You Should, Too
B2B Sales Consultant: When Should You Hire One? Brad Anderson / 22 Mar 2022 If your business is struggling to get the bottom-line results you want, you might consider hiring a B2B sales consultant. Hypothetically, this consultant could provide you with the insights, resources, and direction necessary to transform your business and see better … Continue reading B2B Sales Consultant: When Should You Hire One?
By Jeff Beer March 19, 2022 When Walter Geer looks around, he doesn’t see a lot of people who look like him. As a Black executive creative director at the WPP-owned advertising agency VMLY&R, Geer rarely sees another Black face at his seniority level. In fact, when he started actively looking into just how many … Continue reading ‘Black Madison Ave’ should be a wake-up call to all corporate leaders
By Kevin Grady March 14, 2022 The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development. Digital billboards and moving online interfaces are becoming ubiquitous, as are a myriad of voice technology applications. Animated album covers on streaming platforms … Continue reading Why your brand should think less about designing a logo, and more about designing a sound
Video Ad Buying Should Be Customer-First, Not Channel-First by Dave Morgan , Featured Contributor, March 17, 2022 The following was previously published in an earlier edition of Media Insider. The purpose of advertising is to create customers, either immediately or in the future. And how, where and when advertising is bought matters a lot to … Continue reading Video Ad Buying Should Be Customer-First, Not Channel-First
By Mark Sullivan February 21, 2022 So much hype swirls around the blockchain and cryptocurrencies and NFTs that it can sometimes be hard to see the real utility in the technology. It’s hard to understand the intrinsic value of a crypto coin or an NFT, when their prices are based mostly on their … Continue reading What are decentralized autonomous organizations—and why should you care?
By Greg Kratz—FlexJobs February 19, 2022 Contrary to belief, remote work isn’t all pajamas and coffee shops. Working remotely means working, which means getting the job done and being productive all day, every workday. As a remote-friendly employer, you know this. However, applicants may apply for the job because it’s remote, not because … Continue reading Interview questions you should be asking if the job is remote
Marketing automation platforms offer numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Pamela Parker on February 25, 2022 With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation … Continue reading 16 marketing automation platforms your organization should consider
By Greg Smith February 16, 2022 My low point as a working parent came at the beginning of the pandemic when I crawled out the window to take a call on my roof because my kids were being so loud. At this point, stories like that don’t even raise eyebrows. Two years into this … Continue reading Why you should care about parent-friendly policies, even if you don’t have kids
