I have a confession to make. I’m a little bit of a data geek. I love numbers, and I love things like benchmarking and key performance indicators. As a business owner, I’m especially interested in knowing what data can tell me about marketing best practices so that I can set the right bar for my … Continue reading How Much Should Your Company Invest In Digital Marketing?
With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email is … Continue reading 5 Reasons Email Marketing Should Be Part of Your Marketing Playbook
SEO is an ever-changing world. Every marketer knows this (or at least should). The wise marketer will realize that many of the changes are refinements in a continual evolution. The most recent release announced just last month, coined as the Google Pigeon update turns the spotlight on local search. The focus on natural content and … Continue reading How Small Businesses Should Respond to the Google Pigeon Update
Basic lessons on B2B marketing often have people differentiating demand generation from lead generation? Sometimes though, I’m really not sure how helpful the distinction is outside of knowing how to manage all your activities. However, it’s only fair to point out the most obvious difference between the two: Demand generation – Marketing materials. Advertising. Any … Continue reading Today’s Lead Generation Process Should Create Demand
If your company is serious about creating an online presence, there’s more to it than just putting up blog posts or social updates and then just forgetting they ever exist. You want to find a way to figure out if all your efforts are paying off. For a lot of organizations, the list of metrics … Continue reading 3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow
At the Gathering of the Vibes music festival, besides the great live bands, I particularly enjoyed wondering around the camping area. It’s fun to encounter interesting people who are part of the same tribe! On Saturday morning, I saw a bunch of tie-dye shirts and figured that somebody was selling them. Tie-dye is very popular … Continue reading Why SMBs Should Give Things Away for Free
Boy, it’s been a hard year for the Facebook “like” — because, well, no one likes it anymore. First came the news that a simple “like” was useless — to advertisers anyway –because it has long ago stopped meaning that consumers who “like” advertiser pages will actually see the content that is then stuffed into … Continue reading You Might Not Like This, But You Should
Social networks seem to keep cropping up, whether people want them to or not. The world at large likes to think of social media in very simple terms: Facebook, Twitter, and maybe LinkedIn. And yet, the list of logos beneath a blog or a YouTube video continues to grow and grow – Google+, Tumblr, Instagram, … Continue reading Keep Calm & Engage: How Your Brand Should Leverage Social Media
“Blogging is one of the best ways that you can help your business.” I’m sure you have all heard this line copious amounts of times from friends, co-workers and even business relations. For some of you this may have been all the convincing you needed to give blogging a go. But there are still many … Continue reading Top 10 Reasons Why You Should Be Blogging To Help Your Business
Transparent reporting creates a better relationship between you and your agency by allowing both parties to receive the most up–to-date information. Additionally, it allows you as a client to be aware of any changes month-to-month and helps prevent surprises. Transparent reporting puts everything out on the proverbial table for everyone to see, and prevents corruption … Continue reading Transparent SEO Reporting – What You Should Really Be Expecting From Your SEO Agency Each Month
