By Bob Hutchins, Published October 28, 2014 “Lead generation” is the kind of term that makes marketers light up… … and everyone else’s eyes glaze over. If you have a passionate, talented sales and marketing person on your team, then you can probably disregard this post. They’ve likely got you covered. But, if you’re like … Continue reading 7 DIY Lead Generation Tools Every Business Should Use
By Megan Toohey, Published October 28, 2014 Cold calls are the bread and butter of successful sales development reps. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment. Instead of being dejected when you don’t get an answer, … Continue reading 5 Voicemail Tips Every Sales Development Rep Should Be Using
By Jennifer Hanford, Published October 27, 2014 I don’t know about you, but I’m having a really hard time believing the holidays are nearly upon us again. 2014 is almost over and I was just starting to get comfortable with it. I guess the expression, “time flies when you’re having fun,” is quite true. Luckily, … Continue reading 4 Holiday Marketing Mistakes You Should Never Make
The problem with brand value is really simple: no one agrees on it. The GE brand value, for example, in 2011, was variously estimated to be worth $ 30.5B, $ 42.8B, and $ 50.3B by different brand valuation services. That’s a difference of about $ 20B between the high and low estimates. It gets worse. … Continue reading The Problem With Your Brand Value And What You Should Do About It
By Brenna Keough, Published October 17, 2014 Have you ever heard anyone say “ah – the good, old days” when it comes to marketing? Neither have we. That’s because there’s not much to miss. Marketing has changed quite a bit over the past several years – and that’s a good thing. We’ve gone from mass … Continue reading Why We Love Digital Marketing (And You Should, Too!)
By Kyle Hilton, Published October 15, 2014 Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards improving your companies reach and reputation but there are definitely some things you should not do when … Continue reading 6 Things You Should NOT Do With Your Content Marketing
By Rocket Post, Published October 14, 2014 Get your shovels ready and start digging a grave. Outbound marketing is dead. That’s what industry experts have been saying for years, isn’t it? There’s not much it can do for us and it’s not worth the cost. So, why should we care about it? The question really … Continue reading What Exactly Is Outbound Marketing And Why Should I Care?
By Olivia Cole, Published October 9, 2014 If your system of inbound call routing is as simple as a call coming in and your system sends it to the first available sales representative, we’re not judging you. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing … Continue reading 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
How do you build customer relationships in today’s high-tech marketplace? I hate to say it, but… You’re running out of options. Customers are casually dating competitors while we are constantly learning what makes them happy and trying to speak their language. Email is one of the few fertile grounds you have left for building customer … Continue reading Why Customer Support Email Should Be Considered Sacred
If you have been looking for marketing ideas, you probably already know about content marketing. It is definitely one of the most effective ways to draw in new customers to your business. It can be combined with pay per click and may even be able to be provided by the company that provides your website maintenance. … Continue reading Content Marketing Statistics Every Small Business Should Know
