Jennifer Hanford November 22, 2014 Has your small business discovered the power of Pinterest marketing yet? If so, then you may already realize many of the benefits this visual platform has to offer a small business, such as: Increased website traffic Heightened brand exposure Genuinely loyal followers If you have yet to get started with … Continue reading Pinterest Marketing: 5 Facts Every Small Business Should Know
Denise Chan November 21, 2014 We’re a week out from Black Friday, what some would consider the official start of the holiday season. You’ve likely received a few promotional emails in your inbox already: gift guides, holiday style ideas, recipes for dinner parties…I’ve gotten them too. For email marketers, the pressure is on to come … Continue reading Why You Should Let Your Inner Email Beauty Shine
Megan Totka November 20, 2014 The term “Millennial” is pretty all-encompassing. On the most basic level, it describes the age group of Americans that are currently between the ages of 18 and 34, covering the youngest group of adults and measuring 76.6 million strong. It seems that Millennials are simultaneously praised and criticized for everything … Continue reading 3 Reasons Every Small Business Should Care About Millennials
Yesmail Interactive report on 50 major retailers’ social campaigns shows that engagement peaks in the days before stores open for the shopping frenzy. Martin Beck on November 18, 2014 As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according … Continue reading Black Friday Retailers Should Get An Early Social Media Jump
Debi Lewis November 15, 2014 As soon as the Halloween items roll into the clearance section of the store, the winter holiday items roll into place. If you have a brick-and-mortar store, you have to consider whether or not to add any decorations for the winter holidays, but what about your web site? From sales … Continue reading Should You Holiday-ify Your Web Site?
Jimmy Daly November 15, 2014 It’s a common misconception that people learn more from failure than success. But in fact, just the opposite is true. Here’s Basecamp co-founder Jason Fried’s thoughts on the Signal v. Noise blog: I don’t understand the cultural fascination with failure being the source of great lessons to be learned. What … Continue reading Why You Should Learn From Success, Not Failure
By Carly Murphy, Published November 14, 2014 Does your company want to establish authority in its field? What about increase site visits, convert leads, and gain new customers? Inbound marketing is a great way to achieve all of these goals. However, like other marketing tactics, you won’t see results overnight. It takes time, but if … Continue reading How Many Months Should You Commit To Your Inbound Marketing Agency?
By Tommy Landry, Published November 13, 2014 When I went to business school (more years ago than I will voluntarily admit), our marketing coursework focused heavily on the basics. For example, we spent a great deal of time digging into the Four P’s (Product, Price, Placement, Promotion). While the basics of marketing are absolutely still … Continue reading What Marketing Schools Should REALLY Be Teaching Students
By Sarah Greesonbach, Published November 13, 2014 When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. And when done correctly, it can do a better job of communicating … Continue reading 3 Reasons You Should Be Using Video For B2B Lead Generation
By Ruxandra Mindruta, Published November 12, 2014 With over 300 million in-stream active users, Google+ can be a powerful tool for boosting your online presence. It can help improve SEO ranking, finding, and building relationships with influencers and it can strengthen your industry authority. A study by Janrain indicates Google+ has continued to grow strong … Continue reading 5 Key Things About Google+ You Should Know
