By Jessica Bursztynsky March 10, 2023 As mass layoffs and sky-high inflation continue to shake the economy, it seems the fear of a potential recession is on everyone’s mind these days. [Photo: Courtesy Adam Grant] Fast Company sat down with organizational psychologist and Wharton professor Adam Grant at BetterUp’s Uplift conference in San Francisco … Continue reading Organizational psychologist Adam Grant explains why we should normalize failure
Merging records to create a single customer profile can sometimes interfere with your use case. Here’s what you can do about it. Greg Krehbiel on March 3, 2023 When marketers get too caught up in chasing the “golden record” in a customer data platform (CDP), they can allow “identity” to foul up their use cases. … Continue reading Why and how you should rethink profile merging
9 Conferences That Should be on Your List in 2023 Brad Anderson / 28 Feb 2023 Looking to elevate your brand? Conferences are an excellent way to do so. From accessing new ideas and feedback to networking and marketing opportunities, conferences offer a host of benefits to forward-thinking brands. But, with hundreds of thousands … Continue reading 9 Conferences That Should be on Your List in 2023
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness. Michael Brito on February 22, 2023 The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an … Continue reading 5 reasons why marketers should consider TikTok for B2B
Why More Marketers Should Embrace Product-Led Growth Mindset by Ana Penicaud , February 8, 2023 As constant industry changes put a strain on traditional working, it’s crucial companies think about holistic growth in order to maximize their media budgets and shift their strategies to one collective objective. While it’s important to have expertise in user … Continue reading Why More Marketers Should Embrace Product-Led Growth Mindset
Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges. From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues
By Stephanie Vozza January 01, 2023 If you’re considering making a New Year’s resolution for 2023, you should know that your brain is working against you. That’s because we have reptilian brains that want to protect us, which includes a “fight or flight” reaction to change, says Jeremy Campbell CEO of Black Isle Group, … Continue reading Why you should focus on habits instead of resolutions this New Year
By Joseph Liu December 21, 2022 The labor market is currently in an unusual state. Unemployment stands at just 3.7%, but many companies have recently issued layoffs. And while the Federal Reserve is expected to slow interest rate hikes as inflation cools, concerns about an economic recession linger. During uncertain times, your career may … Continue reading Why you should let your career evolve after a layoff
Everyone Should Be Calling ‘Code Red’ On ChatGPT by Dave Morgan , Featured Contributor, January 12, 2023 I have been working In the “new media” field for more than three decades. Over those years, there have been four times I’ve seen technology that — from the moment I saw it — made clear it would … Continue reading Everyone Should Be Calling ‘Code Red’ On ChatGPT
5 Things Every D2C Brand Should Consider When Expanding Into Europe by Rebekah Brooks , December 12, 2022 There comes a time when international expansion makes sense: Your business has matured in the U.S. market, and now you look to foreign lands for continued growth and to avoid stagnation when the domestic market becomes saturated. … Continue reading 5 Things Every D2C Brand Should Consider When Expanding Into Europe
