Tag Archives: should

How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs

How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs by Bryan Karas , June 23, 2023 The first half of 2023 was, to put it bluntly, a bloodbath for layoffs in the world of major marketing platforms (most significantly Meta, Alphabet, and Amazon). At the same time, those companies, specifically Meta and … Continue reading How Brands Should Approach The Marketing Support Gap Left By Tech Layoffs →

Tech layoffs keep coming. Here’s how hiring managers should respond

Employee Layoffs

By Pavithra Mohan Even with summer upon us, there are few signs that companies have stemmed the flow of layoffs that have rocked the corporate world for the past year. In fact, the tech industry seems to be setting new records: This year, employers have cut 200,000 jobs and counting, according to Layoffs.fyi, far … Continue reading Tech layoffs keep coming. Here’s how hiring managers should respond →

Sam Altman: You should not trust Sam Altman

Generative AI

By Mark Sullivan June 22, 2023 Large generative AI models may be the biggest technology revolution in history, and the leader of the biggest developer of such models may be among the most powerful people in the world. That leader, OpenAI CEO Sam Altman, spoke at the Bloomberg Technology Summit in San Francisco Thursday … Continue reading Sam Altman: You should not trust Sam Altman →

B2B digital marketing budgets should grow in 2023

B2B Digital Marketing

Around a quarter of B2B marekting executives expect significant increases in their digital marketing budgets this year. Kim Davis on May 31, 2023 In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of … Continue reading B2B digital marketing budgets should grow in 2023 →

The gender pay gap in marketing: Should women be more assertive or the market be more responsive?

Wage Gap

The gender pay gap persists in marketing as well as many other careers. Here’s actionable advice on combatting it. Jenny Romanchuk on May 17, 2023 Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right … Continue reading The gender pay gap in marketing: Should women be more assertive or the market be more responsive? →

What marketers should keep in mind when adopting AI

Marketing AI Technology

Are marketers ready to make the most of all the new generative AI tools and AI applications now available to them? Chris Wood on May 16, 2023 AI applications and generative AI tools are becoming more widely available to marketers, but are marketers ready for them? Do they have the skills needed to adopt this … Continue reading What marketers should keep in mind when adopting AI →

Google: AI should never be credited as an inventor

Google

By Mark Sullivan May 15, 2023 Google says that generative AI systems should not be listed as an inventor even if the AI system made a significant contribution to the invention, Axios reports. “As our comments say, we believe AI should not be labeled as an inventor under the U.S. Patent Law, and believe … Continue reading Google: AI should never be credited as an inventor →

Lululemon’s brilliant dupe strategy should be duplicated by every brand

Branding Trends

By Jeff Beer May 14, 2023 “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise you these are identical!” In late January, TikTok user Ariana Vitale posted about products that supposedly look and feel just like Lululemon apparel—at a fraction of the cost. … Continue reading Lululemon’s brilliant dupe strategy should be duplicated by every brand →

Should you use your data warehouse as your CDP?

Data Warehouse

There’s a case for and against using your data warehouse as a customer data platform. Here are three ways to make it work. Apoorv Durga on April 10, 2023 The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have … Continue reading Should you use your data warehouse as your CDP? →

Customer journey orchestration: What it is and why marketers should care

Customer Journey

CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. Jacqueline Dooley on March 15, 2023 The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It’s also increasingly digital. The pandemic exacerbated the movement of B2B … Continue reading Customer journey orchestration: What it is and why marketers should care →