by Delphine Moulu March 26, 2016 Follow @reelevantappMarch 26, 2016 Many e-commerce websites say that one of their main challenges for 2016 is to improve their mobile strategy. With 55% of recipients checking their emails on mobile in February 2016 according to Litmus, it’s not surprising that companies want to provide their customers with a … Continue reading Email Marketing: Getting Mobile Shoppers to Download your App
by Paul Mauer December 22, 2015December 22, 2015 T’was the night before Christmas, and all through the web were last-minute shoppers – their hearts filled with dread. Last-minute shopping makes everyone stressed. Even if the gifts have been purchased and wrapped for weeks, as the window for holiday shopping begins to close the task list … Continue reading Save the Shoppers: 3 Ways to Leverage The Last Minute Holiday Rush
by Madeline Boehmer December 9, 2015 Follow @madelineboehmerDecember 9, 2015 Just like that, Thanksgiving, Black Friday, and Cyber Monday have come and gone. The NRF predicted that purchases in brick and mortar stores would increase a little but stay similar to years past, but that mobile purchases would make a bigger increase this year – … Continue reading Holiday Shoppers Are All About Mobile Purchases
The targeting will be based on people’s posting and interaction with posts containing holiday-related keywords. Martin Beck on November 20, 2015 Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly … Continue reading Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers
Marc HummelOctober 30, 2015 Ecommerce sales could reach $ 2.5 billion this Cyber Monday, if the rate of increase of previous years stays roughly the same. That’s up from just $ 48 million in 2005, when the NRF first coined the phrase. As we said earlier this week, it’s OK if you’re a procrastinator, and … Continue reading 5 (Mostly) Fast Ways to Optimize Your Website for Holiday Shoppers
Many retailers are still not taking advantage of the power of mobile to increase in-store sales; columnist Allan Haims explains why and how they should. Allan Haims on October 23, 2015 While consumers are unquestionably connected to their smartphones, only a fraction of them is shopping via their mobile devices, which represents a huge missed … Continue reading Retailers: How To Engage Mobile Holiday Shoppers This Year
Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
Lauren GouldSeptember 20, 2015 The beauty of Instagram is you can quickly scroll through a feed of engaging images from various sources to stay current. But with over 70 million photos posted daily, marketers are being forced to focus more heavily on the science of Instagram posting — how to get the best content in … Continue reading Schedule Instagram Posts To Capitalize On Window Shoppers
Vintage appeal… Clare Press in her Oxford Street boutique. Photo: Tamara Dean Blame it on the global financial crisis, the rise of the mega-mall, the online shopping revolution or our sky-high dollar but the boutique retail sector is suffering. Clothing and footwear sales declined 4.8 per cent in the year to December and a stroll … Continue reading Showrooming Showdown: Beat Mobile Shoppers
Mobile Web-based experience doesn’t require app downloads. Greg Sterling on August 12, 2015 Earlier this month, Target announced a 50-store beacon rollout. This is a big deal; retailers have been testing and flirting with beacons and indoor location for two years, and this is probably the biggest announcement to date. Yet beacons are only one … Continue reading StepsAway Solves The “Beacon Problem” For In-Mall Retailers And Shoppers
