Marketers often feel left behind in the CDP race, but the real success lies in mastering the fundamentals that keep data reliable and campaigns durable. Matthew Niederberger on September 18, 2025 Walk down any beach in summer and you’ll see them. Children bent over in the sand, proudly shaping turrets and moats into perfect … Continue reading Why chasing shiny CDP features leaves marketers feeling like imposters
Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes by Laurie Sullivan @lauriesullivan, June 9, 2023 The potential and power of creativity is part of being human, at least for advertising and media executives. The industry takes on this concept, runs with it, and shares it with others to a high … Continue reading Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
By Connie Lin February 27, 2023 As cryptocurrencies have dog-paddled back to life after the industry hurricanes of last year, one token has been leading the pack: the Shiba Inu (SHIB) coin, which has been pumping on Twitter and Discord for weeks now. Its price has jumped nearly 60% since the start of 2023, outpacing … Continue reading What is Shibarium? Here’s everything to know about Shiba Inu’s shiny new toy
How to diagnose if you’re wasting your time chasing the bright-and-shiny. Ryan Phelan on September 2, 2021 I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. … Continue reading Email marketers don’t have time for shiny new things
Before you take the plunge, really think about if you can actually enable the new tech to its full potential. Steve Petersen on December 7, 2020 The martech space is full of shiny things – usually with an alphabet soup flair like: CDP, DAM, DSP, iPaaS, etc. For every shiny thing, there’s a legion of salespeople … Continue reading Reasons why not to buy a shiny new thing
Choncé Maddox — February 14, 2020 Shiny object syndrome can be my biggest downfall. The phone sounds off with a notification. I see something on social media. I get a random thought. It so easy to fall off track and I know I’m not the only one. Most entrepreneurs suffer from shiny object syndrome each … Continue reading How to Avoid Shiny Object Syndrome and Stay Focused During Your Day
Amanda Abella — May 15, 2018 — May 15, 2018 KatinkavomWolfenmond / Pixabay One of my biggest struggles as a business owner has been overcoming shiny object syndrome. Shiny object syndrome is when you think you should be doing something because everyone else in your space seems to be doing it. Here’s how shiny object … Continue reading 3 Ways to Avoid Suffering From Shiny Object Syndrome in Business
Samantha Martin — February 9, 2018 Follow @Socially_Sam — February 9, 2018 It’s a while since I wrote solely about social media. Which is odd given it’s what the majority of what I do for a living is all about. However, times are changing and the industry is changing so much I thought it was … Continue reading Social Media Isn’t The Shiny New Toy Anymore
Carol Knight — May 11, 2017 — May 11, 2017 On behalf of a client, over the past few weeks I have been working furiously trying to craft text that showcases elaborate promotional campaigns in 500 words or less. Let me tell you, it’s a difficult task to undertake given our profession’s tendency toward flowing, … Continue reading Shiny Trophies: The Importance of Awards For Your Business
Are you suffering from a need to be everywhere on social media? Columnist Quinn Whissen has a prescription for how to prevent or cure the symptoms. Quinn Whissen on September 23, 2015 Whether you’re an entrepreneur, business owner, content marketer, any or none of the above, you will eventually be faced with a very serious … Continue reading The Social Media Shiny Object Syndrome
