Beth Corby — February 17, 2017 — February 17, 2017 When I think email, I think emeh. When I think about email marketing, well, I guess I get a little more excited. I guess. Subject lines, open rates, preview text, unsubscribes, dayparting, segmentation. These are the steady drumbeats of much of retail marketing. Thankfully, a … Continue reading Essential Referral Emails: Part 1 – The Share Email
Brands Not Delivering On Content, Market Share Goes Unclaimed by Laurie Sullivan @lauriesullivan, February 16, 2017 As sophisticated search engine algorithms from Bing and Google look for “precise” answers to queries, brands just don’t delivering the content. Conductor’s report, released Thursday, analyzes the market share for organic content during the 2016 holiday season and calls … Continue reading Brands Not Delivering On Content, Market Share Goes Unclaimed
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
Jake Oates — November 25, 2016 Follow @jioates— November 25, 2016 As we begin to usher in yet another new year, the SEO team at Soap Media decided it was time to take a look at what we can expect from SEO in 2017. SEO has had a somewhat busy year in 2016 (as it … Continue reading 17 SEO Experts Share Essential Insights on SEO in 2017
By Heba Hosny November 8th, 2016 The previous articles in the “Influencer Marketing 101” series covered the following areas: How to identify and track the right influencers (Part 1) Proven influencer pitching tactics (Part 2) Creative Ways to Compensate Influencers [Case Studies] (Part 3) How to Become a High Paid Influencer? (Part 4) This comprehensive series … Continue reading Influencer Marketing 101 – Top Influencers Share Their Success Secrets [Interview] (Part 5)
Shared Budgets Now Available in Bing Ads October 27, 2016 , Juan Carlos Ousset Are you looking for a way to automatically distribute a single daily budget across all campaigns or a subgroup of campaigns within your Bing Ads account? Want to stop having to manually update individual campaign budgets in an effort to … Continue reading Bing Ads Lets Campaign Groups Share Budgets
by Robert Nissenbaum Follow @rnissenbaumOctober 10, 2016 How you post and share content matters If you listen to me long enough and you’ll know I am more focused on social networking and being engaged than creating content. I’ll keep saying it too…. Your content is designed to play a supporting role. People do business with … Continue reading If You Want Results, Think About HOW You Post And Share Content
by Nigel StevensOctober 6, 2016 Fifty-five percent of all online product searches begin on Amazon. Last year, the retail giant surpassed $ 107 billion in total sales — or over $ 12,000,000 in sales every hour on average. Amazon Prime alone boasts over 54 million members and counting. If Prime were a country, it would … Continue reading 25 Essential Tips for Selling on Amazon to Grow Sales and Win Market Share
by Dhariana Lozano Follow @DhariLoSeptember 1, 2016 Besides having a solid social strategy, strong visual content is a must to increase your reach and following on social media. One tactic to building a strong visual presence on social media (without spending a fortune on production) is to curate your feed by reposting content created by … Continue reading Repost Etiquette: The Basics on How to Properly Share User Generated Content
How can your company improve its content marketing? Columnist Quinn Whissen asks a group of industry mavens to weigh in on their top tips. Quinn Whissen on August 26, 2016 We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see … Continue reading 16 experts share how to boost results from your current content marketing
