Paul Keijzer — August 16, 2017 Follow @Paul_Keijzer — August 16, 2017 cdu445 / Pixabay The year 2016 saw organizations truly embrace and accept the full potential of HR technology. They couldn’t avoid it any longer as it was deeply impacting their employer brand. That played a vital role in shaping HR in 2017. This … Continue reading 4 Unavoidable HR Trends Shaping 2017
Stacey Rudolph — February 14, 2017 — February 14, 2017 Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advertising is also drastically changing. To give credence … Continue reading How Digital News Consumption is Shaping the Future of Advertising [Infographic]
Jared DeVincenzo — January 11, 2017 — January 11, 2017 As an experiential marketing agency, we’re always blown away by the look on customers faces when they finally get “hands on” with our client’s product or service. It’s not something they get to experience from the other end of a computer screen and we feel … Continue reading Shaping The Perfect Brand Experience Through 5 Experiential Marketing Campaigns
by Tricia Morris Follow @TriciaEMorrisOctober 3, 2016 Digital transformation – while many have been talking the talk since the start of the decade, eye-opening and disruptive changes and events have led more and more businesses and organizations to begin walking the walk to ensure that they will be able to remain, sustain, grow and lead … Continue reading 21 Statistics Shaping Digital Transformation Fortunes
by Monica Orrigo June 17, 2016June 17, 2016 The pressure on suppliers to adapt to B2B mobile buyer habits is growing. Mobile now accounts for almost 30% of B2B eCommerce sales and, with general mobile usage now outpacing that of desktop, that figure is only set to grow. More than ever, it’s vital that suppliers … Continue reading 4 Ways Mobile Commerce Technology is Shaping B2B eCommerce
by Danny Wong January 10, 2016 Follow @dannywong1190January 10, 2016 In 2016, eMarketer and Forrester predict U.S. eCommerce companies will sell between $ 355 and $ 393 billion worth of product. Their estimates also suggest American eCommerce revenues will reach upwards to $ 500 billion by 2018. For brands to stay relevant and get a … Continue reading Top 4 Emerging Trends Shaping eCommerce in 2016
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. Adam Dorfman on January 8, 2016 How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile … Continue reading Six Trends Shaping Location Marketing In 2016
Pajaree SuntudkarnAugust 23, 2015 Introduction to Social CRM It must be a dream of any customer-centric company to have a magic crystal ball that helps predict the changes in customer behavior and expectations. In reality, it is quite a challenge to predict where, when, and how these changes are going to take place. Sales, marketing, … Continue reading Shaping Up Brand Strategy with Social CRM
Rakesh Soni December 17, 2014 Marketers, are you still wondering whether adding social tools to your landing page will increase your conversion rates? With more than half of all new users abandoning your site once they’re asked to register, you may want to think about it, and fast. A great landing page is crucial … Continue reading 5 Killer Social Tools for Shaping Up Landing Page Conversion
