Marketing data influences budgets, but only 49% fully trust its accuracy and completeness. Disconnected reporting is behind the confidence gap. By Constantine von Hoffman Published on August 21, 2026 B2B marketing budgets are influenced by data that fewer than half of the people responsible for measuring marketing and communications fully trust. Only 49% … Continue reading B2B marketers don’t trust the data used to shape budgets
August 02, 2026 Palantir earnings will test the real shape of enterprise AI BY Victor Dey Everyone has a statistic about enterprise AI. Depending on the survey you come across, 70% to 90% of projects never make it past the pilot stage. For the last two years, “pilot purgatory” has been enterprise AI’s defining narrative. Then … Continue reading Palantir earnings will test the real shape of enterprise AI
AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it. By Shama Hyder Published on May 29, 2026 B2B brands are learning that showing up in AI-generated answers is only part of the challenge. AI systems also shape … Continue reading How to use B2B PR to shape what AI recommends
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. By Kath Pay March 4, 2026 Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. … Continue reading 6 post-purchase moments that shape customer lifetime value
Filmmaker Joins Google To Shape AI Entertainment’s Future by Laurie Sullivan , Staff Writer, September 4, 2025 Moviemaker and creative director Henry Daubrez joined the Google Labs team to shape the future of Flow, the company’s AI moviemaking tool. Daubrez helped to develop Flow, and created the short movie “Electric Pink” using the tool. Flow Sessions, a … Continue reading Filmmaker Joins Google To Shape AI Entertainment’s Future
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. Kath Pay on February 11, 2025 If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See … Continue reading How cognitive biases shape email engagement
January 10, 2025 Port union credits Trump for averting a strike. It may shape future labor talks The success of the International Longshoremen’s Association in winning Trump’s support for its anti-automation battle could be instructive for unions facing contract renewals during his term. BY Reuters A tentative labor deal forestalled potentially damaging trade disruptions at three … Continue reading Port union credits Trump for averting a strike. It may shape future labor talks
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever. Mike Pastore on June 25, 2024 Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B … Continue reading A new tech stack for cold email outreach is taking shape
June 09, 2024 Get in shape for the summer with these AI-infused fitness apps These smart apps offer thousands of exercises, all packed into personalized workout routines. BY Doug Aamoth Whelp, let’s get this over with. It’s almost summer, which means it’s time to start getting back into shape again. Luckily, we’re living in the golden … Continue reading Get in shape for the summer with these AI-infused fitness apps
June 08, 2024 Scientists don’t know much about the heliosphere’s shape. An interstellar probe could change that No probe has ever gotten a good look at the heliosphere from the outside or properly sampled the local interstellar medium. BY The Conversation The Sun warms the Earth, making it habitable for people and animals. But that’s not … Continue reading Scientists don’t know much about the heliosphere’s shape. An interstellar probe could change that
