Tag Archives: Shape

How evolving risks and consumer distrust will shape digital marketing in 2020

Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

How to stand out in your subscribers’ inboxes during the holiday rush. Jennifer Cannon on November 25, 2019  This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks … Continue reading Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

5 Revolutionary Digital Marketing Trends With The Power to Shape 2020

Zee Ahmed — August 12, 2019 Follow @xoobo — August 12, 2019 Digital strategies are all about innovating and improving existing tactics. When a trend is adopted by the masses, it eventually stops helping marketers stand out – forcing them to move on to other avenues to outpace the competition. Take long-form content, for example. … Continue reading 5 Revolutionary Digital Marketing Trends With The Power to Shape 2020

Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]

Stacey Rudolph — May 12, 2018 — May 12, 2018 It is becoming apparent by the day that Voice Search usage is going to be the next big thing in the world of marketing by a mile. Recent advancement in natural language processing and artificial intelligence have made it possible for voice searches like Alexa … Continue reading Voice Search Usage on the Rise and How it Will Shape the Future of Marketing [Infographic]

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Sam Welch on March 15, 2018   Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how … Continue reading All about value props: How customer and competitive research should shape your marketing

Office Automation: How It’s Going to Shape Up the Future of Business Enterprises

Bhavna Singh — October 6, 2017 — October 6, 2017 Improving the business environment has always been a challenging task for organizations. Right from SMBs to large corporates, business organizations always aim at ensuring a substantial business environment for employees so that they can maintain the best possible productivity. Over the past few years, the … Continue reading Office Automation: How It’s Going to Shape Up the Future of Business Enterprises